Sumiran K. Email & Phone Number

Pimpri-Chinchwad, Mh, In

Bengaluru, Karnataka, India

On1y Foods- Marketing Strategy Development: Craft tailored marketing plans for each channel and assess expenditure to provide actionable recommendations for enhancing ROI.- Performance Analysis: Evaluate category performance across channels and suggest strategies to increase market share.- Market Insight: Conduct in-depth analysis of the competitive landscape, industry trends, and brand positioning. Understand target audiences, their motivations, and barriers, and gather consumer feedback on new product launches.- New Product Development (NPD): Oversee packaging development and ensure alignment with channel projections to adapt and optimize existing product offerings.- Social Media Management: Oversee On1y Food's social media channels, driving brand engagement year-round through strategic use of influencers and other social media tactics.

Mumbai Metropolitan Region

Keya Foods was featured in ET Now's TV series 'India's Finest Workplaces'! As part of the episode, I had the opportunity to share my insights and experiences at this exceptional workplace.Helped in launching the new website of Keya Foods by providing content for the tabs.

Mumbai, Maharashtra, India

• Articulated a new “Brand Ladder” positioning Keya as an international multi-cuisine brand to maximize visibility. • Strategized to drive category growth for Keya Pasta Blitz, leading to a 37.5 % increase in unique outlets in a month. • Created an incentive plan in sync with the soups category to achieve 3X growth in the Pasta ECO category in Dec 22 • Implemented strategies to solve distribution issues, • Increased LinkedIn followers from 4k-40K in 1.5 years via an organic growth strategy including new product launches. • Plugged in a brand article in the Forbes and Fortune magazines, leading to an organic feature in Economic Times.• Designed a 2-day training program to solve issues of PJP planning, efficiency of regular meetings and lower fill rates• Conducted periodical trainings on product USPs, sales pitch, handling consumer questions to drive overall business growth.Top Skills • Interpret internal sales data to provide strategic input on monthly targets and incentives for the key product categories. • Research and analyse brand plus competitor data, consumer insights and feedback to fill product/category gaps.• Manage corporate communications, PR activities and internal newsletters in line with the annual marketing plan.• Work closely with the design team to take creative and execution ownership of the content strategy• Deliver training programs on soft skills such as communication, creative thinking and other key concepts.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Pune, Maharashtra

Pune

Master Of Business Administration - Mba

Operation Analytics, 82.5

Coursera

Managing Social And Human Capital, Business Foundation, 83

A online certificate course

Bachelor Of Science, Chemistry And Vocational Biotechnology

Diploma In Geopolitics And International Relations