Sumit Babbar is a Segment Specialist at ICICI Securities Private Wealth Management. Colleagues describe him as "I am a professor at IIM Lucknow (See www.BrandStrategy.IN and www.IIMInternship.com) I am happy to endorse Sumit – an extremely talented and competent, young manager. He was an excellent student in the Brand Management course taught by me, during the time he was pursuing MBA at IIM Lucknow. The aim of this course was to provide insights into how profitable brand strategies can be created and managed. We addressed two important questions: (1) How do you build customer-based brand equity? (2) How do you capitalize on brand equity to expand your business? More specifically, students learnt concepts such as customer-based brand equity; brand positioning; brand elements; brand extensions; how branding strategies vary globally; how the internet and social media influence branding. We used live projects, Harvard Case Studies, Power Point presentations an a standard textbook as teaching aids. IIM Lucknow is one of India's top business schools. It accepts talented students and trains them to become excellent managers and leaders. It is a pleasure to have students like Sumit in my class. I may be contacted by email Sameer@IIMInternship.com to verify this testimonial." and "I have closely worked with Sumit during all class projects, Business Competitions and Team Presentations at IIM Lucknow. I found him very hardworking and his dedication & commitment to the work he takes up and the goal he sets up his mind for is really appreciable. Besides his individual effort to his work, he is an excellent team player, he guides and leads his team members well; be it to motivate them, to take up any issue and resolve it, allocating the tasks, setting the timeline to complete the task. He plan and manages things very well and thus can takes up many tasks at a time and deliver good results. He is always ready to learn new things with great enthusiasm and ready to take up any challenges .His technical skills further add to the result he delivers. His strong technical skills with excellent business acumen proves him to be a good Manager. He is a person who gets along with people well, always ready to help others and humble in nature. I wish him success in all future endeavors."