Area: MarketingProject Brief:Worked on developing an effective media mix recommendation for 3M Car Care division• Carried out market research to explore media channels preferred by the car owners of Delhi/NCR• Identified key influencers for Car owners in Delhi/NCR while making a high value purchase• Developed an effective media mix recommendation for 3M Car Care division based upon the findings

Area: StrategyProject Brief:Worked on building a business intelligence docket for strategic planning of the year by analyzing major players in the organized retail sector in India• Did competitor analysis and created detailed profile of each of the major players in the organized retail• Did media scanning, store network analysis of major players to understand resource allocation and focus• Examined new merchandising models, private label mix and store formats to identify industry trends• Evaluated performance on key matrices by analyzing Balance sheet, P&L and Cash Flow statements

Worked as an SAP Security and Authorization consultant for R/3 and BW/BI systems, the client was a Swiss based leading pharmaceutical company ($44 billion turnover)• Interacted with client, managed User Access and Authorization Issues for the entire Europe landscape• Youngest in the team to upgrade existing role structure from SAP BW to SAP BI system • Developed SAP Application Security roles and customized existing role structures as per dynamic business scenario • Played a pivotal role in merging authorizations access in SAP systems as per actual business scenario of merger of two plants