 Drive Category team to maintain healthy business relationship with Suppliers and Brand partners ensuring Product quality & margins. Driving and articulating the e-commerce merchandizing vision for the business. Formulate the strategy for the Electronics-Category and enable the team to deliver the desired KRAs in line with the overall strategy. Accountability and ownership over the P&L.  Good knowledge at financial analysis, KPI-driven and have a track record of successfully driving web sales. In charge of product selection/control and collaborate with buying teams to cherry-pick best-selling products. Adept at Product research and know what the hottest products are across departments and categories Expertise with trend-determining tools and technologies. Experienced with maintaining and evolving a Merchandizing calendar that maps seasonal product hits by business and key events - to better plan Merchandizing, Product and Promotion strategies. Analyzing high and low performing products and know when to make product changes. Managing the inventory controlling and replenishment processes.

 Successfully managed the responsibilities of handling entire electronic accessories (MB / IT / PE / CE / ET) and HA category and made small category to the big volume to increase the overall margin Managed the negotiation with the principles / vendors for the best possible prices and handled branding marketing funds to the healthy business deal. Handled the consignment vendors to the payment point as per the sale; the monthly sales and attachment targets to the stores. Looked after the weekly purchase ordering for replenishing the stores, achievement of targeted growth / market share and always looked for adding and removing of brands. Made plannogram of stock keeping models, HA introduction to Jumbo format and received the price list from the principles on time, to make further changes.