Chief Digital Officer
CurrentI joined Avelo Airlines, a startup airline established in April 2021, with a strategic focus on enhancing Technology, User Experience (UX), and online revenue. Despite navigating the complexities of a highly regulated industry, I swiftly orchestrated significant transformations. Introducing a suite of e-commerce best practices including A/B testing, customer-focus, data-driven culture, streamlined UX, high-performance systems/website and design principles, I propelled Avelo towards operational excellence.➥ Leading a lean but dynamic team, I delivered remarkable improvements in customer experience & communications, Technology reliability & uptime, as the company revenue grew 50% year-over-year. ➥ I engineered efficiency gains through judicious decision-making, the implementation of an MVP mindset, and the adoption of mature development practices, increasing throughput of Technology team by 100% without increase in headcount.➥ Delivered substantial improvements in reliability, scalability and uptime of technology systems and customer facing website, reducing outages by 95%. ➥ Enhanced customer experience resulting in industry leading NPS scores and customer satisfaction.➥ Established a comprehensive cyber security program, focused on proactive measures and protocols to mitigate risks, and ensuring compliance with industry standards and regulatory requirements.
