Leading the Commercial function in the zone supporting a Turnover of 1300 Cr. Develop and Drive the commercial strategy for the zone to deliver Zone Revenue targets, Overall revenue and profit accountability of Key Account operations. Head Channel marketing (BTL) and capability development function in the Zone to drive incidence and transactions, category development and build skills to improve market execution of the sales team, Lead Operations Excellence to continuously improve routines and processes for improving efficiency. Lead new initiatives and scaling them up to be future engines of growth. Overall Responsibility for deployment, control, tracking, productivity & maintenance of Cold Drink Equipment. Leading a team of 80 associates including 13 managers.

Provide Leadership and Strategy for the Sales Function to drive Results. Overall responsibility for delivery of Revenue and Business Objectives, in a highly competitive and challenging market environment leading a team of 100 people. Strengthening relationships with Clients and Media Agencies. Building Client Centric approach, differentiating through customized radio properties and promoting Radio as a medium.Build a Sales team high on Capability, Motivation and Energy.Develop, streamline & Automate Sales Process. Establish systems to track benefits, review effectiveness to optimize

Customer & Shopper Marketing is the extension of Marketing to the Retail environment for enhanced shopper experience and driving better ROI for the brand investments while helping the Customer/Retailer meet their objectives. The Role was about drawing up & leading Growth agenda for HUL Home & personal care categories in Modern Reatil Trade while delivering on Category and Brand objectives.Leveraging the understanding of Consumer & Shopper behavior and understanding of Category Growth drivers for Demand generation to meet the Growth and Share Gain Plans. Launch/relaunch, Activation, In-store Visibility, Asset deployment, Joint Marketing Plans with Customers, demand planning etc Managing the Category spends in the channel & Responsible for Delivering Return on Marketing & Trade Investments.

On Premise Vending Services or OOH Refreshment is a SBU within Foods division of HUL. The Business is about participating in Ready to Serve Beverages consumption opportunity (Tea, Coffee, Soup, Milk drinks) In Enterprise Channel, On the Go Channel & Entertainment Channel. The business turnover is well over 350 crResponsible for delivering Revenue targets & for delivering PBI targets. Driving Sales growth, Product & Pricing decisions, Support management and CEPs (Cost effectiveness programme).Drive Business Expansion & servicing reach, Refine the Route to Market strategy for sustainable business growth. Led the HUL foray in the fast evolving Café segment (first for Unilever Globaly) through Bru World Café and Lipton Tea kiosks selling Ready to Drink beverages and food snacks.