Sumit Prasad Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

> Developed and implemented comprehensive marketing strategies aligned with overall business objectives, overseeing marketing operations across 14 countries.> Responsible for driving revenue and subscriber base growth, implementing strategies to increase Revenue & Customer market share across 14 countries.> Managed brand strategy to ensure consistent messaging and positioning, enhancing brand equity across diverse African markets.> Designed and executed targeted campaigns to attract and retain customers, creating compelling value propositions and loyalty programs.> Collaborated with product teams for successful launches of new products and services, developing go-to-market strategies and communication plans.> Leveraged digital channels to boost brand awareness and customer engagement through online advertising, social media marketing, content marketing, and SEO strategies.> Provided robust marketing support to sales teams, including the development of sales tools, promotional materials, and training programs.> Coordinated with internal and external stakeholders, ensuring alignment and effective execution of marketing strategies.> Managed the marketing budget, ensuring efficient allocation of resources and tracking the return on investment for all marketing activities.> Utilized analytics and customer insights to inform marketing strategies and decisions, setting up metrics and adjusting tactics based on performance data.> Ensured all marketing activities complied with local regulations and industry standards across various African countries.> Led and mentored the marketing team, fostering a culture of innovation and continuous improvement, including recruitment, training, and development of team members.

Nairobi, Kenya

>> Serves as a Subject Matter Expert (SME) for Airtel Money across Airtel Africa supporting business teams at OPCO and headquarters to scale revenues and profitability for the Airtel Money business.>> Drives revenue-optimizing governance, controls and product innovations – including new product designs, systems standardization and reporting automations – to propel results in a competitive mobile payments environment.Core Contributions:1. Supported growth in the aggregated mobile money P&L for 14 OPCOs under Airtel Africa, boosting annual revenues threefold in less than 3 years.2. Saved up to $3M per year in leakages collaboratively with the revenue assurance team by continuously monitoring and blocking fraudulent activities in the platform as part of Airtel Money governance and controls for all the OPCOs.3. Eliminated negative landing for product lines and cut fraud in Airtel Money by validating and approving proposals for pricing, commissions, OPEX, CAPEX relating to Airtel Money in all the OPCOs while ensuring cost optimizations.4. Handled financial due diligence for a $300 M investment in Airtel Money.5. Prepares Annual Operating Plan (AOP) for Airtel Money for the company with Stewardship for over $50B in annualized transaction value.

Accra, Ghana

Championed end-to-end P&L performance of the OPCO and executed FP&A and Airtel Money control.Core Contributions:1. Prepared the Annual Operating Plan (AOP), tracked actual performance and identified the key drivers of deviations with full ownership of monthly flash and forecasts process.2. Executed approvals of Marketing Products and Acquisition Schemes, and subsequent post launch performance analysis.3. Controlled CAPEX and OPEX, ensuring under budget expenditures with cost efficiencies by War on Waste initiatives.3. Owned MIS reporting to the Local and HQ management, including site-wise and shop profitability reports and chart out the plan with concerned teams for resource optimization; analyzed and approved proposals, new site and shop rollouts.

Kolkata, West Bengal, India

>> Owned the P&L, FP&A and OPEX delivery targets for the circle; identifying performance gaps vs YoY movement, AOP and benchmarking vs targets circle.Core Contributions:1. Steered the comprehensive monthly flash and forecast process for Mobile business along with presentation of analysis for decision making by the Top management.2. Tracked monthly revenue outlooks on a bi-weekly basis and presented the same for action by highlighting the significant changes and trends to business team.3. Developed Annual Operating Plan (AOP) across the Mobile Business and monitored actual performance and deviations.4. Identified savings opportunities by analyzing the monthly S&D payout scheme and highlighting wastages and ensuring the central guidelines compliances.5. Prepared new site performance and analyzed the pre and post launch scenario; validated the ROI (Return on Investment) for the new site rollout proposal for both 2G and 3G.6. Prepared site-wise profitability reports and charted out the optimum resource-usage plan with marketing, technical, sales and distribution teams.7. Coordinated the financial reporting team for month end closing activities on revenue accounting and costs, and managed preparation of various standard and ad hoc reports as and when required by the management

Gurugram, Haryana, India

Coordinated and streamlined Fixed Assets accounting for all the 23 circles for Mobile business leading a team of 30 people.Core Contributions:1. Spearheaded and led the Erlang Contract closure (unique contract entered by Bharti for acquiring electronic equipment) with zero un-reconciled difference, a well-appreciated result by top management.2. Recorded nil audit issues in both statutory and internal audits consistently for 4 quarters.3. Led the various automation projects like SRN accounting (Site return note), Site on Air module and CIP.

Gurugram, Haryana, India