As a Campaign Manager, I help create smooth, engaging marketing experiences by building automation strategies that connect with our customers in meaningful ways. I bring together my skills in Salesforce Marketing Cloud, HTML/CSS, and data-driven campaign management to make sure our communication across channels is both effective and personal. Here’s where I focus most:- Lead campaign management in ESPs likes Salesforce Marketing Cloud (SFMC), from planning to execution, leveraging Journey Builder for multi-channel campaigns across email, SMS.- Design and deploy responsive email templates and landing pages in SFMC using HTML, CSS, SSJS, and AMPscript to create engaging, personalized customer experiences.- Configure and maintain automated workflows and customer journeys in SFMC to support lead nurturing, retention, and targeted communication.- Collaborate with cross-functional teams to align campaign strategies, segment audiences, and ensure accurate tracking and data flow between SFMC and CRM systems.- Use Salesforce Data Cloud insights for advanced segmentation and personalization, enhancing audience targeting and campaign relevance.- Set up tracking parameters, conduct A/B testing, and optimize campaign performance for continuous improvement and higher ROI.- Stay updated on SFMC updates and marketing automation trends to maintain innovative, data-driven campaign management practices.

Proficient in Salesforce Marketing Cloud (SFMC), utilizing Email Studio,Automation Studio, Journey Builder, Content Builder, and Contact Builder forcampaign execution and management.Implement email marketing best practices within Salesforce Marketing Cloud,including segmentation, personalization, A/B testing, and optimizationtechniques.Utilize HTML and CSS coding skills to design and customize email templateswithin Salesforce Marketing Cloud.Employ AMP script for dynamic content, personalization, and advancedscripting within emails, enhancing engagement and relevance.Experience with Email Studio, Content Builder, Contact Builder, Journey Builder,Automation studio, Cloud page, Analytics Builder, Data views and Execution ofA/B Testing.Design and manage marketing automation campaigns, customer journeys,triggers, and workflows within Salesforce Marketing Cloud.Analyze email campaign performance metrics using Salesforce Marketing Cloudanalytics tools, interpreting results to make data-driven optimizationrecommendations.

Led email marketing initiatives using Salesforce Marketing Cloud (SFMC) forclient acquisition and revenue growth.Developed and executed tailored email strategies in SFMC, enhancing clientengagement and conversion rates.Designed visually appealing email templates using HTML/CSS within SFMC.Leveraged AMPscript in SFMC for dynamic content and personalization.Managed client subscriber data in SFMC, ensuring compliance with privacyregulations.Generated detailed reports in SFMC to track campaign performance and provideinsights.Collaborated with teams to execute co-marketing initiatives through SFMC.Implemented automated workflows in SFMC for client engagement and leadnurturing.Stayed updated on SFMC features and best practices for continuousimprovement.Shared knowledge with colleagues to foster innovation in SFMC emailstrategies.

As a Salesforce Marketing Cloud Email Specialist intern at Intelogik, I focused on supporting and executing email marketing initiatives using Salesforce Marketing Cloud (SFMC). My responsibilities included:- Campaign Setup: Assisted in setting up and configuring email marketing campaigns within SFMC, including creating and scheduling email sends, segmenting audiences, and setting up tracking and reporting.- Email Template Design: Contributed to the design and development of responsive email templates, ensuring they were visually appealing and aligned with branding guidelines.- Journey Builder: Supported the creation and management of customer journeys using Journey Builder, designing automated workflows to enhance customer engagement and drive conversions.- Data Management: Utilized Contact Builder and Data Extensions to manage and segment customer data, ensuring accurate targeting and personalization of email communications.- Content Personalization: Applied AMPscript to personalize email content based on recipient data, improving the relevance and effectiveness of campaigns.- Performance Analysis: Monitored and analyzed email campaign performance metrics, such as open rates, click-through rates, and conversions, and provided insights for optimization.- Testing and Optimization: Assisted in A/B testing different email elements, such as subject lines and content variations, to identify the most effective strategies and enhance campaign results.- Documentation and Reporting: Created detailed reports and documentation on campaign performance and processes, supporting continuous improvement and knowledge sharing within the team.This internship provided hands-on experience with SFMC and deepened my understanding of email marketing best practices, automation, and data-driven decision-making.

As a Senior Digital Marketing Associate - Team Lead, I specialize in leading email marketing initiatives using Salesforce Marketing Cloud. I design and implement email campaigns, leveraging SFMC’s tools to create automated customer journeys, personalized content, and targeted messaging. I oversee the optimization of email performance, analyze metrics to refine strategies, and ensure effective use of SFMC features. My role also involves managing the email marketing team, ensuring best practices are followed and campaigns align with overall marketing objectives.

tilized Salesforce Marketing Cloud tools like Email Studio and AutomationStudio for campaign execution and management.Implemented email marketing strategies within Salesforce Marketing Cloud,including segmentation, personalization, and A/B testing.Email Studio, Content Builder, Contact Builder, Journey Builder, Automationstudio, Cloud page, Analytics Builder, Data views and Execution of A/B Testing.Working experience with AMP Script, SQL queries, HTML and CSSExperience working with SFMC REST/SOAP APISManaged subscriber data and CRM integration within Salesforce MarketingCloud, ensuring data integrity and compliance.Analyzed email campaign performance metrics using Salesforce MarketingCloud analytics tools.Supported email automation workflows and triggered campaigns.Stayed updated on Salesforce Marketing Cloud features and best practices.