Sumit Kumar personal email
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I am the Head of Digital Transformation India at Mars, a global leader in the FMCG industry. With a Six Sigma - Green Belt certification from KPMG and over 10 years of experience in product strategy and management, I lead the development and implementation of innovative digital solutions that enhance customer and consumer engagement, optimize sales and marketing processes, and drive revenue growth across the sector.Before joining Mars, I was the Product Lead for Sales and Marketing at Pernod Ricard, where I set up different products and platforms that transformed the way we interacted with customers, consumers, and commercial teams, using cutting-edge digital trends and technologies. I also managed the global product strategy for Royal Enfield, where I successfully launched the new 650cc Twin cylinder motorcycle in multiple markets, generating over 15,000 bookings within 15 days and increasing the sales of accessories and motorcycles through e-commerce. My mission is to leverage my product expertise and digital trends knowledge to create value for the customers, consumers, and stakeholders of Mars and the FMCG industry.
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FounderRevcon LlpGurugram, Hr, In -
Head - Digital Transformation IndiaMars Mar 2023 - PresentMclean, Virginia, Us -
Product Lead -Sales & MarketingPernod Ricard Aug 2019 - Mar 2023Paris, Ile-De-France, FrCustomer & Consumer Engagement Initiatives.Setting up different products/platforms, transforming the way we engage with customers/consumers/commercial teams. -
Manager - Global Product StrategyRoyal Enfield Apr 2017 - Aug 2019Gurgaon, Haryana -, InProgram management for the new product launch of 650cc Twin cylinder motorcycle from commercial function.Drove the launch event in Santa Cruz, California, USA, followed by launch events in India, Thailand, and Europe. Launch events featured in leading publications globally. With 15000+ bookings within 15 days of launchManaged an array of activities, including ATL & BTL marketing activities, Sales & Dispatch Planning, Sales training & logistics across 7 global events in Europe, the USA, Thailand & India.Augmented the sales of Motorcycle Accessories and Motorcycle bookings by building & onboarding new channels (e-commerce).Formulated and implemented the CRM strategy around the delivery of motorcycles, considering the huge backlog of bookings. Orchestrated efforts in setting up the commercial launch framework/playbook aligned to the NPI cycle for Royal Enfield -
Manager - Customer ExperienceRoyal Enfield Dec 2016 - Mar 2017Gurgaon, Haryana -, InDriving process and system improvements to achieve Customer Satisfaction #1Revenue growth strategy and customer experience transformation, managed several programs under this initiative.- Rolled out in-moment survey (NPS) to assess the customer satisfaction levels and setting up of remediation plan- Program Management of RE mobile App: Preparation & alignment of the business case, UI UX mockups, vendor selection and rollout. -
Management ConsultantKpmg Jun 2013 - Dec 2016Toronto, On, CaLed several Transformation/Growth engagements/initiatives across FMCG, Education and Telecom sectors.- Business Development activities -
Business Strategy - InternshipElitify Jun 2012 - Jun 2013Internship as part of graduation
Sumit Kumar Skills
Sumit Kumar Education Details
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Delhi Technological University (Formerly Dce)Marketing And Technology
Frequently Asked Questions about Sumit Kumar
What company does Sumit Kumar work for?
Sumit Kumar works for Revcon Llp
What is Sumit Kumar's role at the current company?
Sumit Kumar's current role is Founder.
What is Sumit Kumar's email address?
Sumit Kumar's email address is cb****@****ail.com
What schools did Sumit Kumar attend?
Sumit Kumar attended Delhi Technological University (Formerly Dce).
What skills is Sumit Kumar known for?
Sumit Kumar has skills like Management, Business Strategy, Business Analysis, Management Consulting, Strategy, C, E Commerce, Project Management, Amazon Web Services.
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