Sumit Kumar Jha Email & Phone Number

Kolkata, West Bengal, India

Delhi, India

Dhanesha Crop Science Pvt. ltd. was Launched in May 2023 with an objective to provide specialized agrochemical to Indian farmers which include herbicides, fungicides, insecticides and plant growth regulators. Developing and executing comprehensive marketing strategies aligned with business objectives, resulting in achievement of specific targets, revenue growth, market share increase and increase in Brand share and visibility. Leading a marketing team across India, providing guidance, mentorship, and performance evaluations.Overseeing brand management activities, ensuring consistent messaging, visual identity, and brand positioning across all channels.Conducting market research and competition analysis to identify trends, opportunities, and customer insights to steer marketing strategies.Collaborating with cross-functional teams, including sales, product development, and creative departments, to drive integrated marketing campaigns.Managing the marketing budget, allocating resources effectively and optimizing marketing spend for maximum ROI.Utilizing data-driven approaches to measure marketing effectiveness, tracking KPIs, and providing actionable insights for continuous improvement.Plan & Execute Campaign Like:- World Soil Day Campaign, "Dum Lagake Haesha" Campaign, Daniel Launch, & Testimonial Contest.Staying up to date with industry trends, emerging technologies, and best practices in marketing, implementing innovative ideas to stay ahead of the competition.Managing & driving process of Packaging development for continuous improvement in design and optimizing the packaging development process so that it meets all the legal regulations and parameters as per GOI.Coordinating and executing new product launches, events, trade shows, and customer demonstrations to generate awareness and drive customer engagement.

Patna, Bihar, India

Taking Care of all kind of marketing activities in Bihar & Jharkhand marketATL & BTL ActivationsROI Analysis Campaign WiseFF ManagementVendor Management & Vendor DevelopmentGift ManagementStore Launch Marketing PlanningMarketing Collateral Management (Leaflets, Banner, Dangler, Etc.)Brand Awareness in Rural Markets for Trends Small Town

Gurugram, Haryana, India

Taking care of all kind of BTL activities PAN IndiaATL & BTL ActivationRural Activation (Mobile Van, Farmer Meeting, Panchayat Meeting)POP ManagementProduct LaunchMeeting and coordinate with design agency for designing of productcatalogue, brochure and other marketing promotional collateral & get itdone on given deadlines with approval from concern senior authority. Handling national exhibitions & organizing events. Administer 6 CR Budget towards BTL in FYVendor management for cost effective enhanced Quality items procurement. Procuring existing regular promotional items as per stock status & identifying new promotional Items for enhancing brand visibility in the market. Handling internal/external brand building and communication activitiesand prioritizing against tight deadlines

Delhi, India

Taking Care of All marketing activities Collecting Data from the MarketKnowing about market potentialConsumer BehaviourConsumer Buying processFarmers opinions

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, Accounting And Finance