• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules• Ensures brand consistency in marketing and social media messages by working with various company department members, including marketing, product development, and brand management• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns• Reports progress to senior marketing management• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram• Researches and monitors activity of company competitors• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn• Facilitate scaling brand and company awareness through various social media channels