"I oversee the day-to-day management of social media content across multiple channels and develop monthly campaigns. Collaborating closely with PR, performance marketing, and influencer agencies, I ensure the brand maintains its desired visibility in the market.My responsibilities include managing brand activities, conducting audits, and updating marketing collaterals. I also craft content for advertisements, social media, and event releases.Internally, I manage communication platforms such as Telegram and LinkedIn Life Page to promote company culture and objectives. Additionally, I coordinate with compliance and printing agencies to produce marketing materials and reports."

Managing day to day content for social media campaigns and developing cross-promotion strategies during the live events on Twitter and Facebook. Utilizing social media insights to analyze and measure audience adaptation to the content on social media to create unique, strategic campaigns/content format.

"I specialize in curating and managing book launch events, tracking media coverage, and conducting branding exercises. Additionally, I excel in English content writing for websites, blogs, newsletters, and press releases.I develop monthly newsletters, create e-mailers and cover letters for pitching to schools, colleges, and corporates, and devise book promotion strategies.Furthermore, I handle internal communication initiatives to ensure alignment with organizational goals."

"I specialize in the meticulous curation and management of events at Oxford Bookstore, maintaining a keen eye on media coverage through strategic collaboration with media agencies. In addition to orchestrating events seamlessly, I am entrusted with the responsibility of managing social media platforms for Oxford Bookstore, Cha Bar, and the esteemed Apeejay Kolkata Literature Festival.My role also involves conducting branding exercises, crafting compelling content for newsletters, cover letters, and press releases. I have played an integral part in successful store launches, crafting and implementing effective strategies for new store introductions. Furthermore, I have adeptly handled event photography, ensuring live posts for dynamic social media engagement.Additionally, I contribute valuable data for weekly newsletters and play an active role in fostering internal communication within the organization."

"My responsibilities include developing and onboarding new publishers to execute email campaigns effectively. I meet with clients to comprehend their specific requirements for online campaigns and ensure their needs are met comprehensively.Additionally, I diligently track campaign progress on a daily basis, maintaining detailed reports to monitor performance and inform decision-making processes."