Sr.Manager- Marketing And Sales
CurrentBusiness strategyCollaborate with Business head to define aspiration and strategy for Division Sales and Marketing:Drive marketing strategy and brand plan creationDrive / creation, deployment and monitoring of doctor and patient engagement programsManage dynamic pricing of productsWork with cross functional teams to develop superior product propositions (e.g.; alternate delivery models, lowest cost pricing) and ensure smooth delivery to customers Drive scientific and relationship based selling activities with all key stakeholders (especially doctors)Manage pricing of products on a dynamic basis in consultation with Business HeadManage sales force deployment, target setting, performance management etc. to drive sales force productivity and excellence Financial management:Develop annual divisional budget and manage resources prudently to deliver financial expectations