• A dynamic professional with over 14 years of experience, which comprises of experience in Brand Analysis and Market Research, Project Operations with key focus on top line profitability while ensuring optimal utilization of resources.• Merge analytical results with strategic thinking and business requirements to create a consistent story and actionable results for clients• Insightful knowledge of business process analysis and design, use of analytical tools, Customer profiling, Consumer Segmentation, analysing competitive landscape like Swot Analysis, Secondary Research & Reports, etc.• Efficient in analysing latest marketing trends pertaining to other industrial trends with the help of primary as well as secondary research.; providing recommendations for fine tuning marketing strategies.• Completed intensive Research projects for top clients and the responsibilities included:• Understanding client issues and research objectives • Drafting the Analysis Plan• Designing the questionnaire• Leading Analysis team• Briefing and managing the field agencies/vendors • Drafting the report/presentations by extracting the valuable insights from the large data bases (Quantitative) and content analysis (Qualitative) • Supporting senior management in designing new project proposals