Sumit Sengupta Email & Phone Number

India

A whole time Director at a leading and emerging FMCG manufacturing company

Kolkata, West Bengal, India

An experienced professional with over 23 years of experience

Kolkata, West Bengal, India

Heading National to Local print business alongwith digital in various HT Media digital platform

Kolkata, West Bengal, India

• A dynamic and result-oriented Leader with an experience over 21 years in the industry, currently working with HT Media in the capacity of Dy. General Manager – Media Marketing• Demonstrated ability in the development and implementation of Strategic and Business Plans and Policies to ensure organizational growth, targeting maximum profitability, cost effectively.• Proven capabilities in strategically implementing plans along with the execution of promotional campaigns for the upcoming products or brands in the highly competitive market.• An individual with strong marketing acumen and the capability of handling channel management, distribution network and other sales/retail activities of the company along with vendor recruitment. • Exceptional consensus building, negotiation and interpersonal skills, analytical mind and comprehensive problem detection/solving abilities. • A strong team leader /player, with an expertise in training, guiding and motivating teams of professionals towards maximum productivity.

Kolkata Area, India

• Heading Rest of Bengal including Sikkim handling print advertisement revenues across all categories of all dailies Anandabazar, The Telegraph & Ebela alongwith Puja issue magazines• Having team strength of 2 Managers, 10 Senior/Group Executives alongwith 9 retainers across bengal with an average annual T/o of 20 Crores maintaining a overall CAGR @ 8% & L2L steady growth @ 15%• Planning yearly/monthly revenue followed by weekly tracker. Planning & main focus on local to local business therefore developing local advertisers • Local business planning basis micro market mapping, focusing on hyperlocal features, hyper local magazines, local retail schemes & on-ground events to garner revenue outside print as New Stuff• Classifieds business category revenue drive with small/low budget district clients doing combination with hyper local district ads• Execution of district level small scale on-ground events (25k – 1L) to gain maximum market share considering client spend. Ex: Food festivals in fairs, fashion shows in garment outlets, mini scale shopping festivals, school sit & draw competitions alongwith principal/kids day during admission sessions periods • Planning & execution of on-ground big budget event planning followed by print specially during festives• Micro market mapping of low population district town tracking local cables/hand bills/other mediums followed by spend utilization via on-ground events/classifieds print options • Major client’s revenue planning & implementing schemes alongwith closure of Rate Contracts• Periodical top clients servicing• Handling 3 regional branches pertaining to matters related to administration/sales administration• Handling branch audit and all matters related ad sales functions and process• Controlling regional branch outstandings related to ad sales• Circulation Initiative through instituional subscriptions• Strategy planning in terms of local to local ad sales revenue & on-ground events

• Handling an ASM state territory comprising of entire Howrah and Burdwan district with 2.50 Cr monthly T/O• Territory comprising of 56 distributors with a team of 6 Sales Officers & 2 Sales Executives.• Handling all product lines of the company i.e. Biscuits, Confectioneries & Snacks.• Responsible to drive sales force for primary assuring timely remittance of fund followed by secondary.• Depot management regarding primary and also dispatches.• Driving secondary sales force for appointment of new distributors in order to assure 100% distributor representation in 10 – 20K population town strata.• Identifying coverage gap while working in market with sales force and subsequent negotiation of additional unit with the respective distributor.• Responsible for entire matters related to distributor service and sales administration via sales force.• Responsible for damage control, proper scheme utilization, month’s primary product allocation alongwith offer/focus product.

In the capacity of Asst. Manager and looking after all Modern Trades in the state since May' 2011

Heading Shop in Shop category in various store formats along with Institutional/Project sales.Sourcing of vendors, negotiating with vendors for maximum revenue sharing (as per MOP) & MGM, adding bottom line to Store profitability.Heading a team which consists of 4 Department Managers & 5 Team Leaders, responsible for institutional/bulk sales to Builders, Developers, Corporate, Architects, Interior designers, Government bodies etc. Demand Planning & subsequent indenting MC/Product wise basis margin contribution & market demand.Demand Planning & subsequent sourcing related to SIS brand products during offer periods basis negotiation regarding additional margin contribution with brands.Responsible & Accountable for visiting and getting enquiries from institutional customers like major builders/developers/corporate/government bodies in and around Kolkata, quoting price, execution on finalizing orders & subsequently deliveries & all matters related to Sales & Marketing administration.Entire operations related to Shop in Shop category starting from sourcing till establishment followed by day to day operations and business generation. Laurels: Successfully contribute approx 15 - 20% of the total store monthly T/O via Institutional/Key Accounts business with a T/O of 80 - 110 Lacs a monthSuccessfully done tie-ups with major Builders/Developers/Corporate/Government bodies of East RegionAchieved to source 32 external Brands as Shop in Shop business partners assuring 35 Lacs assured revenue generation as MGM per month alongwith Margin contribution which adds into store bottom line.Increase the sales T/O of brands which contributes approx 15% of the store's monthly total sale.

working with Future Group in Home Solutions Retail India Ltd. vertical in the capacity of Asst. Manager (Institutional Sales & Shop in Shop Category) since September' 08.Heading Shop in Shop category in various store formats along with Institutional/Project sales.Sourcing of vendors, negotiating with vendors for maximum revenue sharing (as per MOP) & MGM, adding bottom line to Store profitability.Heading a team, responsible for institutional/bulk sales to Builders, Developers, Corporates, Architects, Interior designers etc. Responsible & Accountable for getting enquiries from institutional customers, quoting price, execution on finalizing orders & subsequently deliveries & all matters related to Sales & Marketing administration.Entire operations related to Shop in Shop category starting from sourcing till establishment followed by day to day operations and business generation. Laurels: Successfully contributes approx 15 - 20% of the total store monthly T/O via Institutional/Key Accounts businessAchieved to source 32 external Brands as Shop in Shop business partners assuring 35 Lacs assured revenue generation per month which adds into store bottom line.Increase the sales T/O of brands which contributes approx 15% of the store's monthly total sale.; KEY ACCOUNTSHandled the Key Accounts dept. of Hyderabad store comprising of 6 Customer Consultants till April' 08 Responsible for handling a monthly business volume of Rs.4.00 - 4.50 Crores in Hyderabad store.Effective May' 08 was a part of canvassing/conversion activity for Kolkata store as well as designing pre-opening marketing activity plans along with strategizing schemes for store opening offers.Performed a detailed price benchmarking (Market Operating Prices of Wholesale as well as Retail markets within Kolkata city) activities for all food & non-food articles with a team of 7 Customer Consultants and simultaneously co-ordinating with Buyers for pricing of articles.

Managed the territory comprising parts of Burdwan district & entire Birbhum district, (i.e. a part of West Bengal). Was handling 11 distributors/6 sub-distributors & 28 Secondary Sales Force.Monitored the total Distribution Network & administration and also handled the entire range of products i.e. Dietetics, Milks, Chocolates & Confectionery, Instant Drinks/Beverages (Coffees) & Culinary etc. Coordinated with the distributors & the sales force regarding Sales & Marketing & matters related to sales administration along with Merchandising. South Kolkata territory comprised of 5 nos. distributors alongwith 30 Sales Force with a total monthly turnover of 20 million (Approx) - contribution was almost 45-50% of the total ASM state turnover. Accountable for Distributors' management alongwith O/L & market expansions.Regular market visits and handled dispatch schedule and invoicing from C&F agent to distributor point alongwith Key AccountsControlled on a regular basis market related issues like credits, discounts, scheme implementations etc. Reviewed and analyzed the market response and requirements for the product. Explore and monitor market trends and moods to identify fresh business opportunities and developing new as well as existent markets for higher levels of sales and revenues. This also includes ensuring high level of customer satisfaction.Identified and appointed new channel partners for the business development expand product reach in the market while working closely with the sales channel \dealers and distributors to ensure product promotion and development. Managing Distribution network & C&F agent with periodic monitoring of sales and collections is also an important function under the head.

Handled looking after the Sales and Marketing related to Direct Consumers (Institutional sales) of entire West Bengal. Monitored all Direct Parties & Coordinated with them regarding sales and matters related to sales administration.Implemented market related issues like discounts, credits controls etc.Managed dispatches from Factory to point as per order procured.Attended Tender openings leading to negotiations & Order procurements and handled technical complaints & queries.Laurels:Achieved a growth of 20% in Direct Consumer sale in the F.Y. 2002 - 03 and growth in excess of 100% O.L.Y. in F.Y. 2003 - 04

Civil Engineer, Civil Engineering, Distinction

Higher Secondary (10+2), Physical Sciences

10Th Standard, 10Th Standard