Sumit Sengupta Email & Phone Number

India

A whole time Director at a leading and emerging FMCG manufacturing company

Kolkata, West Bengal, India

An experienced professional with over 23 years of experience

Kolkata, West Bengal, India

Heading National to Local print business alongwith digital in various HT Media digital platform

Kolkata, West Bengal, India

• A dynamic and result-oriented Leader with an experience over 21 years in the industry, currently working with HT Media in the capacity of Dy. General Manager – Media Marketing
• Demonstrated ability in the development and implementation of Strategic and Business Plans and Policies to ensure organizational growth, targeting maximum profitability, cost effectively.
• Proven capabilities in strategically implementing plans along with the execution of promotional campaigns for the upcoming products or brands in the highly competitive market.
• An individual with strong marketing acumen and the capability of handling channel management, distribution network and other sales/retail activities of the company along with vendor recruitment.
• Exceptional consensus building, negotiation and interpersonal skills, analytical mind and comprehensive problem detection/solving abilities.
• A strong team leader /player, with an expertise in training, guiding and motivating teams of professionals towards maximum productivity.

Kolkata Area, India

• Heading Rest of Bengal including Sikkim handling print advertisement revenues across all categories of all dailies Anandabazar, The Telegraph & Ebela alongwith Puja issue magazines
• Having team strength of 2 Managers, 10 Senior/Group Executives alongwith 9 retainers across bengal with an average annual T/o of 20 Crores maintaining a overall CAGR @ 8% & L2L steady growth @ 15%
• Planning yearly/monthly revenue followed by weekly tracker. Planning & main focus on local to local business therefore developing local advertisers
• Local business planning basis micro market mapping, focusing on hyperlocal features, hyper local magazines, local retail schemes & on-ground events to garner revenue outside print as New Stuff
• Classifieds business category revenue drive with small/low budget district clients doing combination with hyper local district ads
• Execution of district level small scale on-ground events (25k – 1L) to gain maximum market share considering client spend. Ex: Food festivals in fairs, fashion shows in garment outlets, mini scale shopping festivals.

• Handling an ASM state territory comprising of entire Howrah and Burdwan district with 2.50 Cr monthly T/O
• Territory comprising of 56 distributors with a team of 6 Sales Officers & 2 Sales Executives.
• Handling all product lines of the company i.e. Biscuits, Confectioneries & Snacks.
• Responsible to drive sales force for primary assuring timely remittance of fund followed by secondary.
• Depot management regarding primary and also dispatches.
• Driving secondary sales force for appointment of new distributors in order to assure 100% distributor representation in 10 – 20K population town strata.

In the capacity of Asst. Manager and looking after all Modern Trades in the state since May' 2011

Heading Shop in Shop category in various store formats along with Institutional/Project sales.Sourcing of vendors, negotiating with vendors for maximum revenue sharing (as per MOP) & MGM, adding bottom line to Store profitability.Heading a team which consists of 4 Department Managers & 5 Team Leaders, responsible for institutional/bulk sales to Builders.

working with Future Group in Home Solutions Retail India Ltd. vertical in the capacity of Asst. Manager (Institutional Sales & Shop in Shop Category) since September' 08.Heading Shop in Shop category in various store formats along with Institutional/Project sales.Sourcing of vendors, negotiating with vendors for maximum revenue sharing (as per MOP) & MGM.

Managed the territory comprising parts of Burdwan district & entire Birbhum district, (i.e. a part of West Bengal). Was handling 11 distributors/6 sub-distributors & 28 Secondary Sales Force.Monitored the total Distribution Network & administration and also handled the entire range of products i.e. Dietetics, Milks, Chocolates & Confectionery, Instant.

Handled looking after the Sales and Marketing related to Direct Consumers (Institutional sales) of entire West Bengal. Monitored all Direct Parties & Coordinated with them regarding sales and matters related to sales administration.Implemented market related issues like discounts, credits controls etc.Managed dispatches from Factory to point as per order.

Civil Engineer, Civil Engineering, Distinction

Higher Secondary (10+2), Physical Sciences

10Th Standard, 10Th Standard