Sumit Sud Email & Phone Number

Canada

- Develop marketing strategy for different segments and global markets for MacLean's range of products.- Create and manage digital assets for the company - website and social media channels- Gather market intel for regional and global markets and create go-to-market plans to target the relevant audiences.- Utilize CRM as a tool to keep track of leads and.

Faridabad Area, India

• Developed and launched integrated, multi-channel print, catalog, web, and direct marketing campaigns that propelled sales from $3.2M (2014) to a projected $15.5M by 2017.
• Led market launch of 11 products. Identified opportunities, researched new product possibilities, collaborated with the engineering team, and created campaigns generating $5M in new annual sales.
• Understand the Unique Selling Proposition of the Products to be promoted and choose the appropriate communication medium to promote the products (print, outdoor or digital media).
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under-budget.
• Act as a Brand Custodian for the company and ensure that the Global Brand guidelines adhere to both internal and external audiences.
• Plan, write and edit content for the customer Newsletter and the Website.

New Delhi Area, India

• Prepare the Request for Quotations for the Customers
• Manage sales and distribution for Institutional businesses across India
• Participation in Tenders, Handling the paperwork to prepare the Technical specifications, Bank Guarantee etc.
• Deal with the Government agencies and take feedback from the customers
• Co-ordinate with the Logistics team for the machine movement
• To develop a healthy competitive spirit internally and create awareness of external competition to aspire sales team to set new benchmarks

Bengaluru Area, India

Plan and manage marketing and management resources according to agreed budget.< Procurement and distribution of all POP material including Pull ups, Banners, Standees, Signage’s (arranging quotes, evaluation & Recommend the same).< Direct advertising agencies for Brand and media related activities.< Develop media plans, advertisements in vernaculars/major.

Faridabad Area, India

• Accountabilities
• Coordinate with various advertising agencies for sales promotion activities. Develop and direct advertising and promotional literature activities, oversee all corporate publications, including JCB corporate and product.
• Evaluate advertising and event management agencies from time to time based on their deliverables and other parameters critical to our marketing launches.
• Regular Website updation and Content management in coordination with the Global Marketing team.
• Content creation and the development of the Newsletter.HighlightsProficiently handled the Regional and National Advertisement Campaign for a New Product Launch. Improved Sales in the subsequent Quarter.

AccountabilitiesPrepare RFQ's, meet and manage Client accounts for the Company.Conducting Market Research both Primary and Secondary to understand customer needs.

AccountabilitiesDealing with the customers & handle their queries.Ensuring customer satisfaction with providing them best knowledge of the products.

Masters, International Business

Digital Marketing Certified Associate

Paid Advertising Essentials

Bachelors Of Engineering, Production