End to End From Concept to Consumer ( Planning, Buying/Design, Sourcing, Quality Assurance) for E-commerce and Omni Channel Brands. We are a team of experienced designers, marketeers, Brand Creators, Sourcing Professional(India, SEA, Spain, Italy, Bangladesh) and Quality Assurance. We also help in fund raising for upcoming brands. End to End Solutions for retail companies.

Brand Director- Europe and India. Tulfa is an e-commerce consumer engagement solutions company. www.tulfa.com

AI and ML lead solutions for various business. Supply chain management, Design Thinking, Sustainability, Peer Benchmarking and many more.

Leads centre for excellence responsible for the creation and nurturing of footwear and leather accessories for Raymond, Park Avenue, Color plus, Parx,Next Look, Ethnic and Made to Measure brand.

Leading product development, merchandising at an exciting startup that brings iconic heritage brand CATERPILLAR merchandise to India. Our ambition is to build CAT as leading premium casual lifestyle brand in India.

Founding team member at Clarks JV startup. Re-launched & established Clarks footwear as a leading premium leather footwear brand in India. Lead market relevant, consumer centric, product development, range selection, merchandising & backend operations putting together a talented team & process flow that continues to grow the brand strength to strength.

Managing footwear department across four categories: men’s, women’s, kid’s & sports.Vendor development & management.Range planning & product development Sales & Margin target achievementSales forecasting & BudgetingMarket research.AchievementsEstablished footwear department at Westside.Planned & Developed successful in house labels across segments- Sports(Westsport), Mens (David Jones ,Azzurro) Youth(Nuon), Women's (Boho & Head over Heels),Premium (Ascot) Kids(Yellow)Created & managed a pool of suppliers to sustain high growth of footwear department.Managed to keep a high growth trajectory during economic slowdown. Best Category Award (Westside)- 2009-10

Handled complete design and sourcing coordination of company’s own labels for Metro & Mochi.Developed & managed designer label- Signature with established designers Rohit Bal & Manish Malhotra at Metro.Revived own labels such as Da Vinci (premium men’s footwear) and GenX (young men’s footwear) thereby improving their sales.AchievementsContributed to change the market position of Metro Shoes from an old traditional Footwear retailer to a fashion footwear retailer.Established Design department & VM department in the company.Designed highly popular footwear ranges as well as catalogue, calendars & other promotional materials for Metro & Mochi.Upgraded craftsmen to develop high quality ranges for own label.Co-ordinated with export oriented factories to develop premium men’s footwear ranges.

Managed design and development of own label leather accessories.

Worked with artisan clusters around New Delhi providing design & styling inputs.Surveyed four major Indian cities understanding domestic footwear retail. Education