• Content Marketing:- Responsible for planning, designing & creation of good quality content for all social media channels.• Email Marketing:- Identified and executed the right approach for marketing campaigns across each target segment.• Marketing Analysis:- To measure the marketing campaigns effectiveness by keeping a tab on sales vis-a-vis marketing offers.• Promotions:- Conceptualised and executed different marketing offers including promotions, discounts etc.- Products: Publishing of products on our travel ecommerce site. • Ads and Sales:- FB Ads – Gather database of prospective leads, follow up on leads and closing important deals.• Community Engagement:- Launch of Heart to Heart Talk during COVID 19 to engage with our community.

• Launched & Administrator of www.threadsoftravel.com:- Wordpress: Hosting, Registration of Domain Name and Email account set up.- Responsible for conceptualisation of the final product in terms of design, selection of responsive theme, and plug-ins. - Overall Maintenance of the website including updates, security, speed and performance of the website.• Search Engine Marketing:- SEO: Generated good quality content and optimised the top performing content.- Determine the usage of appropriate key words to increase the organic traffic.• Email Marketing:- Created its first Subscriber’s database to share newsletters to compliment the blog.• Google Search Console (Webmaster Tools) & Google Analytics:- Generated XML sitemaps to get the new web pages indexed as soon as possible.- Created Robots.txt file to keep away the sensitive data from the search engine crawlers.

• Travel:- Planned, organised and executed road travels in the North East regions of India, mainly in Meghalaya, Assam, Nagaland and Arunachal Pradesh.• Women Self Help Group’s Organic Condiments at Kumaon Uttarakhand:- Volunteered to promote and sell UMANG’s Organic condiments in Bangalore residential apartments. It has increased UMANG’s overall sales by 30%.

- Explored & travelled across the North East of India and Kashmir in the tribal areas to experience their distinctive culture, food habits and their way of life.- Mountaineer and an avid trekker in Himalayas, learnt skiing and paragliding.- Volunteered in Missionaries of Charity, Kolkatta in the Toddlers division.

• Marketing Initiatives:- Supported and participated in Customer Conferences along with the marketing team from planning to implementation stage. (Resource mobilisation, vendor finalisation, to collaborate with stakeholders on conference agenda etc.) - Liaison with the Emerging market team on new product launches in terms of launch plan, developed promotional material for the target market and to track the product performance.• Streamlined Reports:- The data structure is designed, analysed and bifurcated to show the performance of the brand, product, dealer and the zone.- Conceptualize and build customer database to map customers’ vis-à-vis sales team.• Internal Meets:- Organised & conducted Executive team meetings on weekly & monthly basis from setting up the objective, to fast track important assignments and to track the outcome of the meeting.- Assigned to conduct the India Sales meet in Malaysia and to associate with the Emerging market’s leadership team to share India’s winner under different categories.

• New Initiatives:- Business plans- Designed the layout, presentation flow and coordination with all functional heads from qualitative to quantitative aspects.- Identification of new non retail channel- conceptualized and worked on the Business Plan of one of its Non Retail Channel.- Designed & structured the flow & process of consumer feedback programme.- Identification & classification of pattern from customer feedback through primary survey and list of identified areas for improvement.• Smooth Functioning of MD’s Office:- To prepare draft for communication from MD’s office including the monthly newsletter, presentations & other communication.• Sales/Commercial Support:- Identified & generated Leads for our Corporate Business segment.- Initiated the tracking of Quarterly targets with Commercial Business Head.- Responsible for summarization of reports, viz., Store Profitability, Inwards Report, Sell through, DSR, Rent reduction and Projected vs Actual ROI.