"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." Scott Adams, 'The Dilbert Principle' US cartoonist (1957 - )Believing the above, I started my career in Advertising with Anthem (now TBWA), then moved on to Bates India (formely called Clarion), Ushak Kaal, Dhar & Hoon and have worked as an Independent Consultant on many accounts. Work involved print media, audio-visuals, films, etcThe Birla Yamaha generators print ad campaign won Asia -Pacific adversitising award in 1999. Following that few of my work have been recognised.The challenge of being creative hasn't been easy as I handled FMCG brands, apparels, automobiles, phones, consumerables & durables and more.I bring with me :• Strong creative background • Experience in planning, design and implementation of integrated marketing campaigns for consumer brands• Innovative thinking and marketing concepts • Facilitate work with diverse clients and provide support for account managers• Management and mentoring of creative teamSpecialties: Strategic thinking, planning, logo designing & brand building, marketing through creative innovations