Sumit Bardia Email & Phone Number

Raipur Area, India

Syracuse, New York Area

• Designed market entry strategy for high-end retail spaces and health-care segments by analyzing industry trends and evaluating market size, competition, and attractiveness.• Conducted personal interviews with interior designers, and recommended launch of a low-budget version of existing residential switches with a focus on functionality to make them attractive for each segment.• Researched and shortlisted “top-five” commercial markets for each segment along with product extensions and… Show more • Designed market entry strategy for high-end retail spaces and health-care segments by analyzing industry trends and evaluating market size, competition, and attractiveness.• Conducted personal interviews with interior designers, and recommended launch of a low-budget version of existing residential switches with a focus on functionality to make them attractive for each segment.• Researched and shortlisted “top-five” commercial markets for each segment along with product extensions and risk mitigating strategies, presented marketing plan to the Vice President of Marketing. Show less

Bangalore, India

• Increased Ecomet’s market share by 5% by creating “hub-and-spoke” strategy to identify hot prospects in Bangalore region and establishing UTPs (Unconventional Touch Points).• Designed and conducted a primary survey, taken by 100 fleet owners, to understand the customers’ perception of the Intermediate Commercial Vehicle: Ecomet that formed the basis of product modifications and future marketing communications. • Identified opportunity to increase revenues through height modification… Show more • Increased Ecomet’s market share by 5% by creating “hub-and-spoke” strategy to identify hot prospects in Bangalore region and establishing UTPs (Unconventional Touch Points).• Designed and conducted a primary survey, taken by 100 fleet owners, to understand the customers’ perception of the Intermediate Commercial Vehicle: Ecomet that formed the basis of product modifications and future marketing communications. • Identified opportunity to increase revenues through height modification to existing vehicle, and coordinated with R&D team to implement recommendation: product is now key player in the Indian transportation market.• Recommended launch of 19 foot loading span in existing Ecomet 1212 Strong model, and high deck option in 22 foot loading span to better meet customers’ requirements: approved by President of Marketing and vehicles are actively sold in the market.• Supervised “Mileage War” event to increase the awareness of Ecomet among key influencers such as drivers, fleet owners, and mechanics. Show less

Raipur Area, India

• Developed sales forecast model by analyzing sales data and seasonal requirements of dealers and simultaneously updated manufacturers about dealers’ requirement to enhance production to meet demands resulting in over $600,000 increase in sales. • Envisioned and supervised “Dealers’ Insight Program” that offered a platform for each dealer to share their insights about fashion trends for the upcoming season for a particular location. • Managed dealers’ sales conferences for launch of… Show more • Developed sales forecast model by analyzing sales data and seasonal requirements of dealers and simultaneously updated manufacturers about dealers’ requirement to enhance production to meet demands resulting in over $600,000 increase in sales. • Envisioned and supervised “Dealers’ Insight Program” that offered a platform for each dealer to share their insights about fashion trends for the upcoming season for a particular location. • Managed dealers’ sales conferences for launch of new products and to make dealers aware of the products and offers introduced by the company.• Designed and implemented strategy for launching of Siyaram’s Fashion to Fabric (F2F) showrooms across Chhattisgarh State resulting in opening of 12 showrooms in 2 years. Show less

Pune Area, India

• Led a cross-functional team for the development of Warranty Support Software that reduced dealers’ claim settlement time by 50% (from 2 months to 1 month).• Created and supervised “Dealers’ Training Program” for making dealers’ personnel familiar with the new Warranty Support Software. • Assisted R&D team for identifying the causes of component failure for appropriate modifications resulting in 30% reduction in warranty cost. • Coordinated with OEMs, Ancillary Development… Show more • Led a cross-functional team for the development of Warranty Support Software that reduced dealers’ claim settlement time by 50% (from 2 months to 1 month).• Created and supervised “Dealers’ Training Program” for making dealers’ personnel familiar with the new Warranty Support Software. • Assisted R&D team for identifying the causes of component failure for appropriate modifications resulting in 30% reduction in warranty cost. • Coordinated with OEMs, Ancillary Development Department and Purchase Department for faster execution of the recommended product modifications. Show less

Mba, Entrepreneurship/ Marketing, 3.8/4.0

Activities and Societies: Vice President of Consulting Services - Whitman's Consulting Club

B.E, Mechanical Engineering

Activities and Societies: Joint Secretary - Association of Student of Mechanical Engineering (ASME) Designed the Chassis of Passenger.