Managed team engaged in ongoing product optimization, account management and ad placement.Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.Oversaw preparation of marketing copy, images, videos, emails, and other collateral.Continually maintained and improved company's reputation and positive image in markets served.Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.Conducted market research to identify new opportunities and target markets.Managed budget allocation and resource utilization to maximize marketing ROI.Coordinated with design and media teams to develop high-quality creative assets.Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Managed campaign development, creative designs and ad tracking. Executed updated marketing plans to increase branding exposure, customer traffic and sales. Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses. Owned marketing campaigns from initial scope through execution and refinement.

Develop and execute digital marketing campaigns across paid search, display, and programmatic marketing channels. Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration. Improve engagement & sales across Facebook, YouTube, LinkedIn and marketplaces.

Managed digital marketing campaigns for client accounts, which included defining brand messaging and strategy for products & services conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences.

Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.