A multi talented professional with experience in various industries, working from within to bring transformation to mediocre performing businesses through a sustained strategy, financial engineering, marketing, operations management and process mapping. With over 25 years of experience in different sectors this has imparted a well rounded and balanced personality to excel in any environment.Brand management. Conceptualisation of F&B concepts and bringing to a Profit centre actualisation in the business cycle. Understanding consumer behaviour to fulfil business needs.Hospitality industry expert - with over 15 years experience in the hospitality sector from new hotel start ups, opening properties and running 5* properties I have specialised in F&B concept development and franchising. Automotive industry experience in UAE in the vehicle rental and leasing business working with Internationally proliferated brands. With service industry & hospitality experience who specialises in service design, delivery, excellence and delight.Project management with expertise in complete concept & design visualisation, feasibility & business case study and brining alive the project to steady state operation in hospitality.Natural leadership abilities to lead from the front especially in diverse industries and inspire performance through exceptional communication.Strategy and marketing visualisation to value add in existing and new markets.Financial management & Planning - financial throughput of any business from Cash flow, P&L and Balance sheets. IRR and NPV are well entrenched concepts of business modelling and delivering profitability. Actively involved with setting up financial systems and models for private enterprises.Have researched and written a paper on Yield management whilst at Cornell that became the cornerstone for Revenue maximisation techniques in the hospitality industry.