Sumit Dasgupta Email and Phone Number
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I am a seasoned communications professional with 14 years of experience of handling corporate communications, branding & marketing, public relations, media relations, crisis communications, internal communications, stakeholder management, thought leadership, corporate volunteering, digital marketing & CSR for leading Indian corporates, B2B & B2C brands.I have worked with some of the leading corporate houses of India like Ambuja Neotia Group, The Tata Group, Apeejay Surrendra Group, Globsyn Group & Shrachi Group, media houses like The Times of India and PR firms like Edelman & Genesis BCW.At Ambuja Neotia Group, I look after Group branding & communications for Real Estate, Hospitality & Corporate brand. At Genesis BCW, I looked after the Kolkata market for the Health, Pharma & Wellness team. At Shrachi Group, I headed corporate communications for Shrachi Agrimech and BTL EPC Ltd. At Globsyn, I looked after the corporate marketing activities of Globsyn Business School. At Apeejay, I managed PR, internal communications, digital marketing, branding, content & CSR of 8 Group companies including Chairman’s office communication, websites, intranet, magazines, newsletters, press releases, PR collaterals, ad copies, brochures, social media, case studies & blogs. I have worked closely with MDs, CEOs & COOs to draft strategic communications for media, events, seminars & industry platforms. I have also worked closely with editors & bureau chiefs in developing stories, opinion pieces, authored articles and interviews. I have worked closely with HR to create employee engagement and employer branding initiatives. I was instrumental in preparing the CSR policy of Apeejay Surrendra Group in line with SDG 2020.Prior to Apeejay, I worked in the public affairs team of Edelman where I handled strategic media engagements, crisis communications, stakeholder engagement and thought leadership for Tata Motors, Tata Housing, Taj Hotels, Microfinance Institutions Network & International Justice Mission. Before joining Edelman, I had worked with The Times of India as a Copy Editor and at Max Mueller Bhavan looking after the activities of The German Film Archive in South Asia region.I have a vast experience of working on various social causes like autism, senior citizens, animal welfare, mentally challenged, physically handicapped, blind children, underprivileged children, child trafficking, homeless citizens and cancer patients. If you want to connect with me, you can get in touch with me at +91 90077 90193 or drop me a mail at sumit.dasgupta.101@gmail.com
Ambujaneotia Group
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Agm - Group Branding And Corporate CommunicationsAmbujaneotia GroupKolkata, Wb, In -
Agm - Group BrandingAmbujaneotia Group Sep 2024 - PresentKolkata, West Bengal, India -
Senior Public Relations ManagerBurson Apr 2024 - Aug 2024Kolkata, West Bengal, India* Planned and managed PR activities, media outreach, story placement in key publications, engagement activities, generated coverage and increased SOV in print & online media for CMRI Hospital & BM Birla Heart Hospital -
Senior Manager - Corporate CommunicationsShrachi Agrimech Sep 2023 - Nov 2023Kolkata, West Bengal, India*Headed the corporate communications department of Shrachi Agrimech and BTL EPC Ltd comprising all external communications like branding, marketing, PR & events, magazines, brochures, leaflets, in-store advertising, OOH, newspaper ads, website, digital marketing and in-house communication activities.*Worked closely with Zonal Sales Heads to create branding and marketing strategies for agro-machinery products across J&K, Punjab, Himachal Pradesh, Uttarakhand, West Bengal, Assam, Odisha… Show more *Headed the corporate communications department of Shrachi Agrimech and BTL EPC Ltd comprising all external communications like branding, marketing, PR & events, magazines, brochures, leaflets, in-store advertising, OOH, newspaper ads, website, digital marketing and in-house communication activities.*Worked closely with Zonal Sales Heads to create branding and marketing strategies for agro-machinery products across J&K, Punjab, Himachal Pradesh, Uttarakhand, West Bengal, Assam, Odisha, Telengana, Andhra Pradesh, Chattisgarh, Madhya Pradesh, Gujarat, Maharashtra, Tamil Nadu, Karnataka, Goa, Kerala, Nepal, Bhutan & Bangladesh.*Worked directly with COO & Zonal Sales Heads to plan and execute marketing initiatives across 4 Zones of India*Strategized, planned and developed D2C campaigns for Shrachi Agrimech Show less -
Deputy Manager - Corporate MarketingGlobsyn Business School May 2022 - Aug 2023Kolkata, West Bengal, India* Spearheaded the digital marketing arm of Globsyn to plan, strategize and implement Google Ad Campaigns, Email Marketing Campaigns, Remarketing, Lead Nurturing, Social Media Marketing Campaigns, SEO, Organic campaigns, On Page and Off Page optimization to generate leads and conversions* Oversaw production of audio-visual content in the form of videos, reels, shorts, interviews & panel discussions for social media platforms like Youtube, Facebook & Instagram* Planned, strategized and… Show more * Spearheaded the digital marketing arm of Globsyn to plan, strategize and implement Google Ad Campaigns, Email Marketing Campaigns, Remarketing, Lead Nurturing, Social Media Marketing Campaigns, SEO, Organic campaigns, On Page and Off Page optimization to generate leads and conversions* Oversaw production of audio-visual content in the form of videos, reels, shorts, interviews & panel discussions for social media platforms like Youtube, Facebook & Instagram* Planned, strategized and guided the social media team to create social media posts on a daily basis* Oversaw the PR vertical of Globsyn Group to strategize, plan and implement strategic PR intiatives and stakeholder collaborations to develop brand value and increase share of voice* Planned, developed and implemented strategic brand alliances with Tier 1 media like The Times of India and Ananda Bazar Patrika to build the Globsyn brand. Show less -
Assistant Manager, Corporate CommunicationsApeejay Surrendra Group Jul 2016 - Dec 2020Kolkata Area, India* Created Apeejay Blogs in 2016 and authored over 50 blogs for the Group building a positive brand image for the Group in the online space* Planned and created high quality written and audio-visual content for the Group's Facebook, Linkedin, Instagram & Twitter handles resulting in increase in organic followers, engagement and website traffic* Won Best In-House Magazine Award for Apeejay Tea Speaks (member of editorial team) from Public Relations Society of India in 2018* Created… Show more * Created Apeejay Blogs in 2016 and authored over 50 blogs for the Group building a positive brand image for the Group in the online space* Planned and created high quality written and audio-visual content for the Group's Facebook, Linkedin, Instagram & Twitter handles resulting in increase in organic followers, engagement and website traffic* Won Best In-House Magazine Award for Apeejay Tea Speaks (member of editorial team) from Public Relations Society of India in 2018* Created and managed a Reward & Recognition system for 40,000 tea garden workers of Apeejay Tea in Assam* Managed Apeejay Tea's CSR project with WWF India on mitigation of Human Elephant Conflict in Assam, monitoring year on year progress, developing key insights from yearly reports and generated coverage in local, national and international media* Created and managed Apeejay Surrendra Group Value Achiever Award for employees in line with Group's five core values - Solid, Committed, Inspired, Youthful and Entrepreneurial Show less -
Senior Executive, Corporate CommunicationsApeejay Surrendra Group Sep 2013 - Jun 2016Kolkata Area, India* Created a national award for volunteers in 2015 in association with International Confederation of NGOs (iCONGO)* Developed CSR policy for Apeejay Surrendra Group, Apeejay Tea and Apeejay Shipping in line with Sustainable Development Goals 2020* Spearheaded Group's employee volunteering programme bringing in increased participation of employees across various pro bono work like education for underprivileged and visually impaired, engagement activities for senior citizens and autistic… Show more * Created a national award for volunteers in 2015 in association with International Confederation of NGOs (iCONGO)* Developed CSR policy for Apeejay Surrendra Group, Apeejay Tea and Apeejay Shipping in line with Sustainable Development Goals 2020* Spearheaded Group's employee volunteering programme bringing in increased participation of employees across various pro bono work like education for underprivileged and visually impaired, engagement activities for senior citizens and autistic children, teaching children living in remote parts of the country, volunteering for cleft operation camps, conducting skills training for underprivileged youths among others* Developed and optimized content for entire Group website covering all business units* Developed annual reporting structure on sustainability for ship operations* Managed content for Apeejay Arts and Group website through Content Management Systems* Managed content development for Group intranet, magazines, brochures, weekly newsletters, infographics, reports and HR communication* Created Grant Application Form and Project Reporting Form for Group's philanthropic activities and managed and monitored the timely completion and filling up of the forms* Created case studies on sustainability and social responsibility projects of the Group in Assam and Kolkata.* Monitored and tracked industry news in shipping, tea, hospitality, real estate, logistics and retail and developed quarterly reports for Chairman's office* Managed and monitored Group CSR activities across various business verticals along with Director - CSR Show less -
Senior Account Executive - Public AffairsEdelman Feb 2012 - Jun 2013Gurgaon, Haryana* Managed legal cases for Tata Motors & Taj Hotels (Supreme Court) and Tata Housing (Punjab & Haryana High Court) and handled media engagement for the same* Developed national and international media relations for International Justice Mission India launch bringing in coverage in 20 publications* Building stakeholder relations for Tata Housing in Chandigarh* Developed thought leadership & advocacy for Tata Motors in the automobile space & MFIN as an industry body in the microfinance… Show more * Managed legal cases for Tata Motors & Taj Hotels (Supreme Court) and Tata Housing (Punjab & Haryana High Court) and handled media engagement for the same* Developed national and international media relations for International Justice Mission India launch bringing in coverage in 20 publications* Building stakeholder relations for Tata Housing in Chandigarh* Developed thought leadership & advocacy for Tata Motors in the automobile space & MFIN as an industry body in the microfinance space* Drafted stakeholder engagement plan for CSR activities of Tata Steel in Jamshedpur * Created daily public affairs update across key sectors (steel, power, telecom, automobiles, retail, chemicals, real estate) for Tata Group Chairman’s office & weekly reports on climate change for Tata Sons office* Monitored and tracked Parliamentary proceedings on Microfinance Regulation Bill and Real Estate Regulation Bill Show less -
Public Relations InternHanmer Ms&L Apr 2011 - May 2011Kolkata* Managed media monitoring and reporting for Airtel, Linc Pen, Ambuja Realty, HSBC & Swissotel* Created corporate dossiers for Airtel, Ambuja Realty & Linc Pen* Managed Kolkata launch of Schwarzkopf International, a German salon chain, including press conference and media relations* Handled media relations for Ambuja Realty & Swissotel -
Programme Assistant - Max Mueller BhavanGoethe-Institut E.V. Feb 2009 - Nov 2009Kolkata* Managed activities of the German Film Archive across Indian cities, Pakistan, Bangladesh and Sri Lanka - organizing film festivals, seminars and workshops* Created a digital archive of Goethe Institut's activities in India right from its inception* Organised Seventh Kalpanijhar International Short Film Festival, organized by Goethe Institut in association with Kalpanirjhar Foundation, from Nov 1 - 4, 2009. Was involved in planning, selection, organising and overseeing programme… Show more * Managed activities of the German Film Archive across Indian cities, Pakistan, Bangladesh and Sri Lanka - organizing film festivals, seminars and workshops* Created a digital archive of Goethe Institut's activities in India right from its inception* Organised Seventh Kalpanijhar International Short Film Festival, organized by Goethe Institut in association with Kalpanirjhar Foundation, from Nov 1 - 4, 2009. Was involved in planning, selection, organising and overseeing programme collaterals for the film festival*Edited Cinewave, an annual film magazine brought out by Kalpanirjhar Foundation in association with Goethe Institut, Kolkata . * Created videos for speakers and scholars who came for seminars and workshops Show less -
Copy Editor, Times Of IndiaBennett Coleman And Co. Ltd. (Times Group) May 2008 - Oct 2008Kolkata Area, India* Edited and created news stories for Times of India Bhubaneswar, Guwahati, Patna & Ranchi* Handled Front Page and City Pages of The Times of India Bhubaneswar, Ranchi, Patna & Guwahati*Coordinated with ground level reporters & bureau chiefs across Eastern India to bring up stories of human interest, social & political issues and developmental causes.
Sumit Dasgupta Skills
Sumit Dasgupta Education Details
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Communications Management -
English (Honours) -
Asian College Of Journalism ChennaiNew Media Journalism -
Film Studies
Frequently Asked Questions about Sumit Dasgupta
What company does Sumit Dasgupta work for?
Sumit Dasgupta works for Ambujaneotia Group
What is Sumit Dasgupta's role at the current company?
Sumit Dasgupta's current role is AGM - Group Branding and Corporate Communications.
What is Sumit Dasgupta's email address?
Sumit Dasgupta's email address is su****@****ail.com
What schools did Sumit Dasgupta attend?
Sumit Dasgupta attended Symbiosis Institute Of Media And Communication, Pune, St. Xavier's College (Autonomous), Kolkata, Mica, Asian College Of Journalism Chennai, Jadavpur University, Kolkata.
What are some of Sumit Dasgupta's interests?
Sumit Dasgupta has interest in Children, Economic Empowerment, Consumer Behaviour, Marketing, Communication Campaigns, Education, Films, History, Brand Development, Corporate Branding.
What skills is Sumit Dasgupta known for?
Sumit Dasgupta has skills like Corporate Communications, Brand Management, Public Relations, Marketing Communications, Content Strategy, Corporate Affairs, Journalism, Corporate Branding, Brand Development, Market Research, Corporate Social Responsibility, Content Development.
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Sumit Dasgupta
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SUMIT DASGUPTA
Nsm & Product Head Commercial Vehicles & Used Cars At Mas Financial Services LimitedAhmedabad -
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