- Leading the "Digital Transformation & Sales Excellence" project for TMTL in Gujarat region at 20 dealerships- Pioneered the influencer engagement program (Eicher Mitra) in Gujarat region: Onboarded 2000+ EMs of 50+ dealers (supported in 400+ deliveries in FY25 YTD)- Supervising planning and implementation of DSP (Dealer Sales Person) coverage & enquiry generation in HTIV villages through ZOHO JCP module (Digital adoption drive)- Spearheading weekly review on number of DSPs having more than or equal to 6HPs at any point in ZOHO- Market Activation planning & updation drive through ZOHO: >95% adherence

Special Project under Chairman's Office:- Handling multi-functional areas including marketing, operations, digital transformation, finance, HR & strategy for Special Project under Chairman's office.- Responsible for delivering PAN-India expansion plan of the project and 100x growth plan.- Set-up call center from scratch & initiated marketing collaterals for AGaaS- Led Digital initiatives (IT app deployment) & market identification using GIS (Satsure)- Reported weekly dashboards & monthly MIS, FY23 P&L and plan for FY24

- Understood nuances of Consumer Behaviour & inferred based on deep metaphors associated with brand- Used storytelling, construct elicitation; created mental maps, vignette; linked elicited deep metaphors to brand

- Organization raised USD 1 million funding based on my project proposal.- Analysed Food category launch & mapped out the business model for micro-entrepreneurs of Hubli & Sirsi.- Conducted Market Research: 30 interviews; referred to 250+ secondary resources & database of 150+ MEs- Performed Value Chain Analysis for 10+ food products under Snacks, Spice & mixes, Pickles and Kokum Butter- Developed assessment tool to shortlist 3 product categories using factors: shelf life, demand, export potential- Formulated Business Model to become a self-reliant community-owned enterprise & having common facility centre- Final recommendation on competitive pricing, market channels, marketing & promotional activities- Recommended list of Go-to products, package size & type, key markets, optimum machinery required, etc- Developed financial projections (costs, revenue, profitability) & recommended 70%+ profit sharing with MEs- Mentored 20+ MEs on packaging & labelling of food products through virtual mentorship session

- Analysed data, prepared dynamic & interactive dashboards and combined dashboards to tell the story- Generated advanced Tableau dashboards predicting sales regions using geospatial global parameters- Supported sales target by cohort analysis driving profits up by 20-40% identifying dependent variables

- Analysed technological feasibility of greenfield project, Digital-only Bank, covering planning, execution & closure- Identified requirement gathering methodology, mapped stakeholders, and validated requirements for sprints- Streamlined change management process starting with request, review, planning & implementation

- Conducted competitor analysis & understood business strategies of leading players in the Telecom industry- Analysed key trends, metrics (ARPU) & strategies implemented to boost revenue & strengthen capabilities

- Performed feasibility analysis of microlending to students of top institutions using Marketing Research tools- Gathered qualitative & quantitative data using Focus group discussion, depth interviews & survey- Analysed data & found out the relationships between variables using regression, factor & cluster analysis

Marketing Research Live Project with MilkinOats

- Developed comprehensive Digital Marketing Strategy for Dr. Vimal's Dental Clinic, Kannur, Kerala- Framed out marketing objectives, target segment, channel choice for achieving short term & long term goals- Performed keyword analysis & SEO; designed website, digital campaigns & their success measurement

1. Researched and planned marketing strategy for Agritourism, relating concepts to reality2. Assessed using 5 C's methodology and SWOT analysis to figure out ways to capture Agritourism3. Developed model to boost rural economy & increase farmer's income; giving back to community

1. Interviewed and analysed group members' personality on Big 5 scores through qualitative method2. Prepared self-evaluation report based on the Big 5 Personality Test & predicted own personality3. Critically analysed & assessed the accuracy, usefulness & relevance of the Big 5 Test

1. Created awareness about Internshala internships and got students register for Internshala 2. Participated in Social media Brand Campaigns and learnt effective online communication for a brand3. Motivated students to go for online Internshala Trainings and help them to upskill themselves

1. Student READY programme: Undertook Food Processing & Mushroom Cultivation modules 2. Demonstrated skill in project development; worked on from conceptualization to implementation3. Took decisions, procured raw materials, prepared products, standardize the quality & marketed products

1. Worked as a trainee under Farm Science Centre, Khagaria. Conducted field visits, VillageSurvey, interacting with farmers, providing solutions, learning from rural agri-preneurs, hands-on experience of various field works, learning by doing, conducting Kisan Chaupal.2. Learnt from the farmers their traditional practices and suggested modern practices3. Developed skills & attitude of working with farm families for overall development in rural area4. Agro-Industrial attachment, understanding Rural situation and market dynamics