Working closely with Secretary to the Government, to:1. Bring World Class Sporting events to the State2. Develop a grassroots to elite sporting landscape in the State3. Turn the State into a hub for football4. Diversify the Sports portfolio of the State by bringing in valuable sports-centric IPs to the State5. Improve existing sports practices initiated by the Government in the State

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Delivered actionable recommendations to increase revenue through better use of stadium and other club assets Analyzed the feasibility of a hotel and cinema on-site and made detailed recommendationsBenchmarked the club activities against those of other top clubs for non match day revenue generation

Soccer Cubs is a football training initiative dedicated to grassroots development of football in India. Developed the turnaround strategy for Soccer Cubs and expanded the business by opening 3 new academies, thereby increasing revenues by 167%.Improved the cost for price-sensitive customers through competition analysis and product-bundling that resulted in an increase in student signup in the new academies, thereby reducing the revenue break-even time from 6 to 2 months.Conducted research to identify varied coaching needs of different customers; used results to target schools and acquire training contract at 3 schools.Continued involvement in strategic planning to further boost quality and growth of the academies.

NurtureSports is a startup offering structured physical education (PE) programs to schools in IndiaIdentified the problem of lack of structured PE in schools and collaborated with PE experts to develop a program customized for Indian schools Collaborated with a soccer school ‘Soccer Cubs’ to diversify value proposition from physical education to sports training.