Lead the digital for Vidyashilp Education Group. Job role involved planning and managing marketing campaigns for the schools and the university through search, social, display, video and email channels and aggregators. Collaborate with agencies and other vendor partners for campaign launch, optimization and measurement. Analyze the leads captured in the CRM (LeadSquared) and giving feedback to agency for further optimization. Major KPIs were lead generation and ensuring the lead quality. Other… Show more Lead the digital for Vidyashilp Education Group. Job role involved planning and managing marketing campaigns for the schools and the university through search, social, display, video and email channels and aggregators. Collaborate with agencies and other vendor partners for campaign launch, optimization and measurement. Analyze the leads captured in the CRM (LeadSquared) and giving feedback to agency for further optimization. Major KPIs were lead generation and ensuring the lead quality. Other roles include assisting in various marketing activities related to content and creative updates on the website, ensure proper communication through social media channels, and lead engagement via emails and webinars. Show less

Responsible for setting up the marketing team and lead the digital marketing activities.

Planning and implementation of Digital Campaigns via SEM, Social and Display advertising. Roles vary from creating media proposal which includes strategy and budgeting to implementation, tracking and optimization of campaigns across various channels such as Google Ads (Search, Display, Gmail, Video), Facebook, Instagram, YouTube, Twitter, LinkedIn, DV360 and Snapchat. Work closely with the client servicing, design and development team to ensure that campaign objectives are met.

Create, execute and optimise online campaigns on AdWords, Facebook, Twitter and YouTube. New customer acquisition through display ads and affiliate websites. Retention marketing through Email/SMS/App and Mobile Remarketing campaigns. Co-ordinate with the design team in creation of website banners and campaign creatives. Use Google Analytics and ZopNow’s proprietary analytical tool to measure campaign success. Increased conversion rate on Google and slashed the CPA by half.

Digital Marketing | Marketing, Pre-Sales & Client Relations

Search Engine Marketing, Social Media Optimization, Social Media Marketing, Online Reputation Management

Handled the SEM project for Infosys. 42 PPC campaign proposals were given during my tenure of which 38 were executed. 20 normal large scale campaigns (budget range from $1000 – $15000 per drive) and 18 Flash campaigns (budget not more than $500 and duration not more than a week). Target regions were the U.S, UK, Germany, Australia, New Zealand, Singapore and U.A.E. Campaign spend ranges from $1000 - $15000 based on the theme and target location. Been successful in achieving the campaign goals… Show more Handled the SEM project for Infosys. 42 PPC campaign proposals were given during my tenure of which 38 were executed. 20 normal large scale campaigns (budget range from $1000 – $15000 per drive) and 18 Flash campaigns (budget not more than $500 and duration not more than a week). Target regions were the U.S, UK, Germany, Australia, New Zealand, Singapore and U.A.E. Campaign spend ranges from $1000 - $15000 based on the theme and target location. Been successful in achieving the campaign goals that were mainly leads and visits from the target group F500, G2K and Valid (company revenue more than 1 billion USD) companies. The leads generated were more than what was projected and the Avg. CPC less than what was projected in the initial PPC plan. Show less

•Managed large brands online with six-figure monthly spend•Client management and issue resolution•Conducted deep data analysis to inform strategic marketing insights and optimization requirements such as keyword generation, ad copy analysis, bidding strategies•Recommended on-going creative and pricing strategies to improve customer results•Provided ongoing reporting of search program performance metrics•Executed SEM documents such as: Keyword generation & segmentation… Show more •Managed large brands online with six-figure monthly spend•Client management and issue resolution•Conducted deep data analysis to inform strategic marketing insights and optimization requirements such as keyword generation, ad copy analysis, bidding strategies•Recommended on-going creative and pricing strategies to improve customer results•Provided ongoing reporting of search program performance metrics•Executed SEM documents such as: Keyword generation & segmentation, Forecasting, Insertion Orders, Ad copywriting, & Performance Reporting. •Actively made recommendations and formulated testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives•Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.•Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers•Analyzed detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.•Provided Flow charts and Process Documentation on campaign management strategy and work flow process•Content writing, blog writing, creating process document, proofreading Show less