Sumit Jhanwar Email & Phone Number

Gurugram, Haryana, India

Customer Marketing Analytics● Redefined the segment of US customers who acquire new credit card solely for the sign-up reward and then significantly cut back on transactions (aka gamers); captured 2x more gamers at 28% average ROI● Accurately calculated incremental lifetime value of customers acquired via outbound marketing channels. This is key to campaign prioritization and budget allocation strategy ($280M iRevenue impact)● Key member of L&D team, contributed to new hire onboarding confluence page and mentored 6+ colleagues

London, England, United Kingdom

Strategy & Portfolio Optimization (Leading UK utility client)● Delivered 3 churn prediction models for B2B customers of leading UK energy supplier (electricity & gas); improved retention rate by 41% amounting to £3.8M/ annum● Led a 3 member team to build a multi-class classification model for accurately flagging smart meters showing deviation in electricity consumption pattern using anomaly detection

Gurugram, Haryana, India

Commercial Data & Insights (Leading UK utility client)● Modelling SPOC for client’s commercial data & insights team; developed self-cure model in SAS to allow certain customers one extra week for utility bill payment; saved £660K/ annum in operational costs● Devised a 2-phase behavioral segmentation model to optimize spends strategy towards increasing loyal customer base