As the Senior Vice President/Head of Finance at Meritto, a leading SaaS organisation in the CRM sector, I lead the financial operations and strategy for the organization, with a focus on driving financial excellence, growth, and innovation. I have ~ 19 years of experience in finance, accounting, business finance and consulting, with a Chartered Accountantqualification and a Diploma in InternationalFinancial Reporting Standards.I leverage my expertise in financial planningand analysis, investor relations, SaaS metrics, fundraising, audit, risk management, and Annual Operating Plan/Business Finance to optimize financial performance, enable data-driven decisions, and support cross-functional leadership teams in achieving ambitious goals. I thrive in a dynamic environment, where I identify trends and opportunities that fuel innovation and operational efficiency. I am passionate about fostering a culture of financial accountability, compliances collaboration, and learning across the organisation.