- Managed multiple social media platforms of OrangeMantra (e.g., Facebook, Twitter, Instagram, LinkedIn) and maintained consistent brand messaging across all channels.- Developed and implemented creative social media marketing strategies to increase brand awareness, engagement, and lead generation.- Managed social media platforms of microsites such as Android Developer, Magento India, Mobibiz, Digital Experts India, and others.- Analyzed performance metrics and implemented data-driven insights to optimize campaigns and achieve a 50% increase in social media followers.- Created and curated compelling content using content creation tools like Canva, Biteable, etc., including graphics, videos, and blog posts, resulting in a 15% boost in website traffic.- Collaborated with cross-functional teams to launch successful social media campaigns for old and new services.- Engaged with the online community, responded to inquiries, and resolved customer issues promptly, enhancing overall customer satisfaction.- Conducted market research to identify trends and competitor strategies, contributing to the development of competitive marketing plans. - Managed content calendars, scheduled posts, and monitored social media interactions of OrangeMantra and Microsites.- Utilized social media analytics tools (e.g., Google Analytics, LinkedIn Analytics, Facebook & Instagram Insights) to track campaign performance and provided actionable recommendations for improvement.- Collaborated with the design team to create visually appealing graphics and multimedia content for social media platforms.- Created monthly social media reports, took data-driven decisions, and devised strategies based on the metrics.- Managed editing and proofreading of marketing copies of social media posts.- Collaborated with the content team to ensure that the social media captions are informative and engaging.

- Created Facebook, Instagram, Pinterest, and YouTube channel pages.- Installed Facebook Pixel to track regular conversion and traffic.- Created a social media calendar for regular posting on the pages and social media activities.- Worked closely with a graphic designer to create social media creatives in images, videos, and gifs.- Created a Facebook Ad account and business account for the execution of Ad campaigns and Facebook Ads.- Ran Facebook & and Instagram ad campaigns to increase brand awareness and social media following.- Performed in-depth competitor analysis to check their social media activities including ad campaigns, creatives, hashtags, and ad copies.

- Created and scheduled social content for daily postings.- Handled the company’s online presence & various social media accounts. - Increased social media following and engagement for the company.- Monitored ongoing marketing campaigns.- Organised and analyzed data and marketing results.- Researched keywords relevant to marketing efforts.- Developed social media strategies to increase the following of the company website.- Generated invigorating social media content.- Facebook Marketing- Instagram Marketing- LinkedIn Marketing | Direct Sales Calling- Company's Blog Promotion- Website's Content Creation- Content Research- Quora- Influencer Marketing- Created content strategies for digital media.- Identified appropriate KPIs and reported key metrics from digital campaigns.- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages.- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

- Growth Hacking on Digital Marketing and Shopify projects.- Developing paid and organic strategies across all social and digital channels for 6-7 clients.- Created Email Campaigns for various projects using various email marketing tools.- Email A/B Testing- Email Automation- Introduced scheduled targeted email marketing programs- Developed and implemented campaigns for email, online advertising, search engines and direct mail.- Drip Marketing- Podcasting