Primary responsibility: develop strategic partnerships and built out business development plan for sales team Developed strategic partnerships with PMS systems, API aggregators, and multiple hospitality task management systems to help onboard customers such as Happi.io, Quore, and Innsight, resulting in up to $100,000 in annual recurring revenueLeveraged personal relationships to bring on large hotel groups (40 hotels nationwide) as key customer accounts such as the Witness Group and Thind Management worth, 40k-50k a year in revenue.Pre-launched pilot program with Hilton and Hyatt, projected number of trial properties is 30-35.Ran customer advisory board to create more strategic partnerships with groups such as Montage Hotel Group, Sydell Group, and Woodside group with account sizes worth north of 100k annuallyCreated outbound sales strategy including cold calling scripts, cold email templates, and demo scripts for future SDRs and AEs to utilize.

• Created an on demand delivery app to deliver craft cocktail ingredients, beer, wine, and spirits in under anhour. The app also educated users on how to make craft cocktails with photos and video.• Responsible for all business functions including sales, marketing, PR, accounting, supplier management, legal, and management of various contractors.• Successfully brought the app to revenue and cash flow positive within 2 quarters of launch.• Drove down CAC by 40% by optimizing ad campaigns on Facebook, Instagram, and YouTube.• Trained sales team in sales technique and CRM use and exceeded targets by 20% for 3 quarters.• Managed cross-functional design teams to create the logo, product design and aesthetics as well as theoverall functionality and flow and various marketing materials.• Developed staffing/recruiting strategy and created a vetting process for applicants; hired and managed 20+ delivery driver contractors.• Engaged in user research to assess the consumer experience; defined site architecture, flow and color schemes to optimize transactions.• Leveraged platforms and services such as AWS, Google Apps, MixPanel, Helpshift, OnFleet, and Sales- force to stay lean and manage growth.

• Drove strategy and launching of the AdLooper product successfully leveraging the company’s internal tools as a top tier app publisher to build a cost-effective ad network to drive traffic to their games and higher eCPMs to publishers.• Worked closely with Product and Marketing teams to roll out the AdLooper product and was responsible for the platform’s growth.• Spearheaded the build out a server side product in addition to an SDK, which reduced the sales cycle from 6 months down to 2 months.• Launched marquee gaming publishers such as Big Duck and Zynga on the AdLooper platform.• Drove outbound/inbound business development initiatives for AdLooper (proprietary internal mobile ad me- diator) optimized CRM tracking in RelateIQ. Increased the number of impressions by 500%.• Led account management of all existing developer account

The largest brand-focused mobile advertising network in the US, serves billions of impressions to 100+ million usersBusiness Development / Sales – Developed and deployed strategic partnerships, licensing, and publishing deals with companies such as Zynga, SongPop (Fresh Planet), Disney, and HalfBrick Studios; helped re-negotiate contracts to move to a more profitable variable revenue share model; collaborated with team to close multi-factor deals; and represented company at various conferences and pioneered innovative developer eventsOperations Management – Evaluated and implemented new business tracking tools to optimize delivery of team targets on both ad operations and business development teams; and managed cross-functional team to meet and exceed network growth targets on mobile appsProduct Development – Assisted product management team to bring to fruition various products sought by app developers; and recruited top talent in various fields to help build the Publisher Developer TeamAccomplishmentsResponsible for overseeing over $36 million in ad revenue through 5,500 mobile applications per yearHelped grow overall ad impressions by 10% and increased revenue by more than 20% over two years

•Manage partner contracts and commitments to NAVTEQ (NN4D) incl. sponsorship agreements, contributions/participation, and co-marketing terms, including account strategies •Evaluate qualified leads from developers and startups valued at over $10 million annually. •Target and evaluated new inside and outside business opportunities to allocate execution resources.•Help with product design decisions for LPA (Location Point Advertising Network) and defined valuable input for developer location API (SMART) based on developer needs for the product team.•Recruit and retain new partners from prioritized list and execute agreements and integrations with technology partners such as Verizon, Comcast, and Amazon.•Contribute to partner relations through qualified developer and resource referrals. Qualify and manage lead generation for commercial opportunities to include licensing or advertising revenues to the appropriate sales organizations, globally. Increased the conversion rate by more than 12%.•Represent NAVTEQ programs at conferences, customer, partner, and developer events.•Create relationships with various Venture Capital firms and co-organized annual Fast Pitch event with firms such as Comcast Ventures, CMEA Capital, and Storm Ventures.•Execute developer and application searches for partners/customers and conduct team evaluations.

•Despite the exploding smart-phone application space, Plug and Play Tech Center had few mobile start-ups at the Center. Developed a comprehensive plan to attract and retain startups with attractive pricing and community supporting activities. Created an advisory board (15 star VCs) and mobile luminaries that instantly brought credibility to the mobile initiative. Within just six months the Center attracted 30 mobile start-ups, becoming a hub for ongoing mobile entrepreneurial activity.o Organized, promoted, and hosted mobile developer conferences, meet-ups and signed up sponsors, such as Mobclix. Organized and planned Plug and Play’s MobilePlay 2009. This resulted in 200+ leads of startup companies to Plug and Play.o Deeply involved in the product design process of 10 mobile applications, including CivicSpeak, and assisted in the recruitment of development talent, marketing, and the app store processes.o Developed relationships with hundreds of iPhone developers/entrepreneurs.o Facilitated discussions amongst 30+ mobile and web companies and Designed marketing and branding materials, including print and video for Mobile initiative.o Presented at various internal and external events for brand development, including the iPhone Developer Conference in Vancouver at behest of the Canadian Government.

•Analyzed and short-listed start-ups for investments; orchestrated successful seed investment in ViVu from Amidzad Ventures, and Series-A investment from Draper Fisher Jurvetson, and Inventus Captial. ViVu was recently acquired by Polycom (PLCM).•Qualified and recruited over 60 start-ups to join, and then assisted and advised them with funding, marketing, product development, and staffing needs.•Designed marketing materials, including videos, posters, and brochures promoting Plug and Play.•Developed relationships for co-investments with Venture Capitalists, such as Deepak Kamra of Canaan Partners and Tim Haley of Redpoint Ventures.•Hosted conferences for start up companies and entrepreneurs, led tours for international delegate visits, university, and corporate visits to Plug and Play and represented at sponsored events.