Sumit Kumar

Sumit Kumar Email and Phone Number

Highly skilled Paid Media Buyer with over 6 years of expertise in managing and optimizing multi-platform campaigns, executing over INR 35M+ in ad spend across Google, Bing, Meta, LinkedIn,Pinterest, Twitter, and Reddit. @ Lotus Interworks
united states
Sumit Kumar's Location
New Delhi, Delhi, India, India
Sumit Kumar's Contact Details

Sumit Kumar personal email

About Sumit Kumar

As a highly accomplished Paid Media Buyer with over 6 years of experience, I have honed my expertise in crafting and executing high-impact advertising campaigns across multiple platforms. With a proven track record of managing and optimizing ad spending exceeding INR 35 million, I have delivered measurable results for businesses spanning diverse industries, consistently achieving and surpassing campaign objectives.Core Competencies:-Multi-Platform Mastery: Adept at leveraging the unique strengths of platforms like Google Ads, Bing Ads, Meta (Facebook and Instagram), LinkedIn Ads, Pinterest, Twitter, and Reddit, tailoring strategies to align with each platform’s audience behavior and targeting capabilities.Campaign Strategy & Optimization: Proficient in developing comprehensive media strategies, performing data-driven optimization, and maximizing ROI through precise targeting, compelling ad creatives, and meticulous A/B testing.Data-Driven Decision Making: Skilled in analyzing campaign performance metrics, deriving actionable insights, and applying them to enhance campaign effectiveness and scalability.Budget Management: Experienced in managing large-scale ad budgets, ensuring cost-efficient ad spending while achieving high engagement, conversions, and revenue growth.Professional Achievements:-Successfully executed INR 35M+ in ad spend, delivering consistent results and meeting KPIs across all stages of the marketing funnel.Spearheaded cross-platform campaigns that drove [specific achievement, e.g., a 25% increase in conversions or 40% reduction in CPC].Recognized for innovative campaign approaches, including [highlighting unique strategies or techniques you’ve implemented, such as dynamic ad targeting or multi-channel attribution models].Passion & Vision:-Driven by a deep passion for digital marketing, I thrive on the challenge of translating business objectives into effective, scalable advertising strategies. I am committed to staying ahead of industry trends, continuously refining my skills, and exploring emerging platforms and technologies to maximize campaign impact.Let’s connect to discuss how strategic paid media can elevate brand visibility, engage audiences, and drive sustainable growth. 🚀

Sumit Kumar's Current Company Details
Lotus Interworks

Lotus Interworks

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Highly skilled Paid Media Buyer with over 6 years of expertise in managing and optimizing multi-platform campaigns, executing over INR 35M+ in ad spend across Google, Bing, Meta, LinkedIn,Pinterest, Twitter, and Reddit.
united states
Employees:
45
Sumit Kumar Work Experience Details
  • Lotus Interworks
    Paid Media Buyer
    Lotus Interworks Nov 2021 - Present
    California, United States
    I managed and optimized high-budget campaigns totaling over INR 15M across multiple platforms, including Google, Bing, Meta, LinkedIn, Pinterest, Twitter, and Reddit. Through data-driven strategies and targeted audience segmentation, I consistently achieved high ROI, increased brand visibility, and drove significant lead generation. I leveraged analytics to track key performance metrics, refine bidding strategies, and optimize ad creatives, resulting in a 30% improvement in conversion rates and substantial reductions in cost-per-acquisition. Skilled in A/B testing and campaign scaling, I worked closely with marketing and creative teams to align media buys with broader company goals, delivering impactful campaigns that resonated with diverse audiences.
  • Gowhoop
    Paid Media Buyer
    Gowhoop Nov 2019 - Nov 2021
    India
    In my role as a Paid Media Buyer at GoWhoop, I successfully managed and optimized campaigns with a total ad spend exceeding INR 15M across various platforms, including Google, Bing, Meta, LinkedIn, Pinterest, Twitter, and Reddit. Utilizing data-driven strategies and advanced audience targeting, I consistently delivered high ROI and significantly increased brand awareness and engagement. I implemented thorough performance analysis, employing A/B testing and real-time optimization to enhance ad effectiveness, resulting in a 25% increase in conversion rates and a reduction in cost-per-acquisition.
  • Codeexperts Inc.
    Digital Marketing Manager
    Codeexperts Inc. Oct 2017 - Nov 2019
    California, United States
    As a Paid Media Buyer at CodeExperts Inc., I managed and optimized campaigns with a total ad spend exceeding INR 5M across multiple platforms, including Google, Bing, Meta, LinkedIn, Pinterest, Twitter, and Reddit. Leveraging data analytics and advanced audience targeting techniques, I consistently achieved high ROI while driving significant increases in brand visibility and customer engagement. Through meticulous performance tracking and A/B testing, I refined ad strategies that resulted in a 30% improvement in conversion rates and a notable decrease in cost-per-acquisition. Collaborating closely with cross-functional teams, I aligned campaign objectives with broader marketing initiatives, ensuring cohesive messaging and maximum impact.

Sumit Kumar Skills

Leadership Smo Social Media Online Marketing C Digital Strategy Android Studio Graphic Design Web Applications Microsoft Powerpoint Graphics Web Design Web Development Web Analytics Computer Graphics Team Management Digital Marketing Android Development Seo Web Content Writing Social Media Advertising Html Online Advertising Microsoft Office Programming Microsoft Word Social Marketing Android Web Video 3d Graphics Social Media Optimization Microsoft Excel Marketing Web Services Digital Video C++ Social Media Marketing Management Social Services Android Sdk Online Social Networking Ppc

Sumit Kumar Education Details

Frequently Asked Questions about Sumit Kumar

What company does Sumit Kumar work for?

Sumit Kumar works for Lotus Interworks

What is Sumit Kumar's role at the current company?

Sumit Kumar's current role is Highly skilled Paid Media Buyer with over 6 years of expertise in managing and optimizing multi-platform campaigns, executing over INR 35M+ in ad spend across Google, Bing, Meta, LinkedIn,Pinterest, Twitter, and Reddit..

What is Sumit Kumar's email address?

Sumit Kumar's email address is th****@****ail.com

What schools did Sumit Kumar attend?

Sumit Kumar attended Guru Gobind Singh Indraprastha University.

What skills is Sumit Kumar known for?

Sumit Kumar has skills like Leadership, Smo, Social Media, Online Marketing, C, Digital Strategy, Android Studio, Graphic Design, Web Applications, Microsoft Powerpoint, Graphics, Web Design.

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