Sumit Panjwani Email & Phone Number

Mumbai, Mh, In

Led the Brand, Marketing and Alliances Team to deliver its 850 cr+ turnover.Key Responsibilities being - Annual Marketing Calendar: o Strategised and chalked out the Annual National Marketing & Brand Calendar for 120 properties to drive ATP, ATS, SPH etc.o Media planning & Media Buying for Brand Engagement, Acquisition etc.o Strategic tie ups with Production Houses like Dharma, Eros, Viacom 18, Disney etc. for Co-branded Artist Bytes, Star Visits, Movie Merchandise… Show more Led the Brand, Marketing and Alliances Team to deliver its 850 cr+ turnover.Key Responsibilities being - Annual Marketing Calendar: o Strategised and chalked out the Annual National Marketing & Brand Calendar for 120 properties to drive ATP, ATS, SPH etc.o Media planning & Media Buying for Brand Engagement, Acquisition etc.o Strategic tie ups with Production Houses like Dharma, Eros, Viacom 18, Disney etc. for Co-branded Artist Bytes, Star Visits, Movie Merchandise etc.MoviEcard: o Conceptualized and launched Movie card providing unlimited movies at Rs. 149 per montho Ensured profitability and sustenance of the programTie up and alliances:o Strategic & Revenue driven Tie ups with different partners namely Vodafone, ICICI, Yes Bank, Mastercard, Freecharge, Paytm etc. in order to drive brand engagement & customer life cycle value.Digital Marketing & Social Media:o Increased Top line through Digital Marketing - SEM, Google Ad Words, Facebook Marketing etc for Driving, Engaging, Cross Selling and Retaining Customers. Show less

Annual national marketing budget & calendar to drive business & brand:o Formulated national brand strategy and ensured its implementation through ATL / BTL activitieso Worked with Movie Production Houses like Viacom 18, Sony, Disney and so on for movie promotionOnline, Social Media & VAS Business: o Drove traffic to Fun Cinemas Website and ensured conversions through promotions & tie upso Initiated the Mobile App for Funcinemas and created a sustainable business… Show more Annual national marketing budget & calendar to drive business & brand:o Formulated national brand strategy and ensured its implementation through ATL / BTL activitieso Worked with Movie Production Houses like Viacom 18, Sony, Disney and so on for movie promotionOnline, Social Media & VAS Business: o Drove traffic to Fun Cinemas Website and ensured conversions through promotions & tie upso Initiated the Mobile App for Funcinemas and created a sustainable business channelExplored new marketing avenues:o Initiated Gift Vouchers and Voucher Management System for the websiteo Conceptualized non-conventional source of revenue through Film Festivals for the organizationTie up and alliances:o Activated consumer passion points with associations with various brandso Drove product categories by leveraging relationships with partners – Pepsi, Lays, Red Bull etc.Increased top line by chalking month on month activity aimed at improving ATP (Average Ticket Price) and SPH (Spend Per Head)o Engaged in strategy mapping for activating inactive customers through their touch pointso Devised 360 degree communication plans involving ATL/BTL activities such as TV, Print, Radio etc. Show less

Charted the Annual National Marketing Calendar to increase awareness so as to drive business and brand.• Responsible for National Brand Building strategy and ensure that the same is implemented across all regions via ATL / BTL activities• Initiated Strategic Alliances to increase visibility & drive in footfall.• Worked with Movie Production & Distribution Houses for Movie Promotions Spearheaded the Online & VAS Business • Was responsible to increase traffic to the Fun… Show more Charted the Annual National Marketing Calendar to increase awareness so as to drive business and brand.• Responsible for National Brand Building strategy and ensure that the same is implemented across all regions via ATL / BTL activities• Initiated Strategic Alliances to increase visibility & drive in footfall.• Worked with Movie Production & Distribution Houses for Movie Promotions Spearheaded the Online & VAS Business • Was responsible to increase traffic to the Fun Cinemas website and ensure conversions via promotions and tie ups.• Increased sale through alternative mediums such as bookmyshow, NGPAY etc.• Initiated the Mobile App for Funcinemas, thus creating a sustainable business channel.Explored New Marketing Avenues.• Initiated Gift Vouchers and Voucher Management system for the online website.• Created a sustainable business channel through Mobile Marketing.• Conceptualized non-conventional source of revenue through Film Festivals. Increased Top Line by chalking month on month activity aimed at improving ATP (Average Ticket Price) and SPH (Spend per head).• Strategy Mapping aimed at activating inactive customers via activating their passion points.Handled the Social Media Marketing Platform Show less

Marketing, Brand Management & Brand Development of Esprit, Pierre Cardin, Carrera, Puma, Cerruti 1881 Watches and Jewellery and Retail Outlet - Watches and More...Formulated promotions / tie ups that help push the desired category largely through footfalls & Average Ticket Size and activation basis seasonality / product mix.Translated strategies to feasible tactical ideas so as to ensure collection launches across company owned outlets as well as other retail outlets so as to… Show more Marketing, Brand Management & Brand Development of Esprit, Pierre Cardin, Carrera, Puma, Cerruti 1881 Watches and Jewellery and Retail Outlet - Watches and More...Formulated promotions / tie ups that help push the desired category largely through footfalls & Average Ticket Size and activation basis seasonality / product mix.Translated strategies to feasible tactical ideas so as to ensure collection launches across company owned outlets as well as other retail outlets so as to ensure year on year growth. Formulated marketing plans so as to drive sales by implementing 360-degree communication via Tie ups and BTL/ATL activities.Worked closely with retail outlets like SS, Lifestyle etc so as to push sales through training of sales staff and customer led offers.Spearheaded and Initiated various New Business & Marketing Initiatives.• Ideated New Avenues for creating Brand visibility and increasing Top Lines through Online & Catalogue Marketing.• Increased repeat purchase through Mobile Marketing for Brand Patrons.• Increased Top Line through Institutional Sales. Show less

Master Of Business Administration (M.B.A.)

Bms

Hsc