As a Campaign Analyst with over 5 years of experience in campaign management and development, I specialize in delivering end-to-end campaign solutions, from planning and testing to execution and reporting. My expertise spans across a variety of tools and platforms including Salesforce Marketing Cloud (SFMC), SAP Marketing Cloud, HCL Unica, Adobe Campaign, and SQL, where I’ve successfully managed and executed high-impact campaigns for leading organizations like Bord Gáis Energy, Kotak Mahindra Bank, and Epsilon.I have a proven track record of driving business results through data-driven campaign strategies, and I excel at coordinating with cross-functional teams to ensure seamless campaign execution. Whether it's building email flows, validating and filtering audiences, or conducting detailed post-campaign analysis, my focus is always on optimizing performance and delivering measurable outcomes.Key areas of expertise:● Cross-functional Collaboration: Strong ability to work with business owners, marketing teams, and developers to deliver high-quality campaigns on time.● End-to-End Campaign Development: From building workflows to executing, managing and scheduling campaigns across multiple communication channels (email, SMS, push notifications, etc.)● Data Analysis & Reporting: Skilled in using SQL for data validation, segmentation, and cleansing; with the ability to create detailed reports that inform decision-making.● Campaign Management Tools: Extensive experience with Salesforce Marketing Cloud, HCL Unica, SAP Marketing Cloud, Adobe Campaign, and other industry-standard platforms.● Performance Optimization: Proficient in tracking, analyzing, and reporting key performance metrics to ensure campaigns meet business objectives.
