Sumitro Chatterjee Email & Phone Number

Chaibasa, Jharkhand, India

Chaibasa, Jharkhand, India

Kolkata Area, India

Brand Strategy, Brand Positioning, Brand colleterals....

Corporate Marketing: Planning, Implementation and execution of Corporate and Brand Campaigns through different media like OOH, AV & Print, Planning and executing Corporate and Dealer events, Managing premium Channel partner activities, managing all Branding and Promotions for the corporate and daughter brands, monitoring brand health through surveys, planning and managing Brand integration etcAnnual Marketing Budgets: Responsible for assisting the CMO- Marketing and Business Heads for Planning, Designing, and proposing the Annual Marketing Budgets for Aludecor Lamination (Pvt.) Ltd. Post the release responsible for the proper utilization and spends control. Managing all budgetary spends and requisitions for all Marketing activities,Branding and Promotions: Responsible for planning and implementing strategic branding campaigns across India for the corporate brand including OOH, signage and signalization for all brands in the retail market, innovative brand integration etc. Events & Activation: Planning, Conceptualization and Execution of all brand activationPOP/POS: Responsible for planning, selection and distribution of POP/POS for all branch sales offices and regions. Monitoring judicious usage of POP/POS for all branches.Incentive tours: Planning and managing corporate incentive tours for the different businesses and branches involving channel partners, Top architects of India and various other influencers.Fairs and exhibitions: Coordinated, Conceptualization or participation in international and national level Exhibitions like Aluminium India (Reed Expo), Acetech, Glasstech, Futurex etc on Pan India basis.

Kolkata Area, India

 Responsible for planning and supervising of all brand related brand activation and communication activities. Development and execution of brand activation plans:- Liaison with the brand and product teams to activate & execute various products related activation and communication tasks. Development of detailed project papers as per assignment/ task and ensure timely implementation of the same. Responsible for identifying, planning and execution of outdoor plan ensuring good & visible presence Liaison with products and brand teams for the arrangement of marketing related material/collateral Supervising BTL plans executions at national level To identify process, procedure and workflow improvements and to assist in their implementation. To develop coherent and successful story for the trade, based on product innovations and in- depth knowledge of the market. Support KAM, business manager and country manager.

Kolkata Area, India

 Responsible for brand building, liaising with agencies, production of promotional materials and publications, organizing promotional activities. Understanding market and customer. Assisting my seniors formulating marketing strategies. Ensuring brand visibility. Providing market analysis information pertaining to competitors, trends and activities. Keep up to date with market trends. Assisting my senior planning and preparing ATL and BTL promotion schedule and budget. Execution and monitoring BTL activities which includes promotional activities in marketing channels.  Accountability for Brand’s performance & working closely with sales team.

Channel sales, Distributor management.

Pgdbm, Marketing

PGDBM FROM E.I.I.L.M

Pgdbm, Marketing

Activities and Societies: Debate Team I HAD LEARNT BASIC OF MARKETING AND IMPLEMENTED IT IN MY PROFESSIONAL CAREER

Bcom, Accounts

B.Com (Hons.)

Icsse, Physics, Chemistry, Maths

Higher Secondary