Sumit Saklani Email & Phone Number

Gurugram, Haryana, India

- North channel growth- Expansion of B2C footprint PAN India- Lifecell (DX) digital journey- Marketing campaigns - Preventive package growth

Gurugram, Haryana, India

• Developing and implementing marketing plans for brand and new products.• Managing creation of marketing materials, collateral and sales support tools.• Planning & execution of advertising campaigns via ATL.• Conducting customer research to gain insights into consumer behaviour.• Managing social media accounts and campaigns.• Collaborating with internal teams on product launches and strategic marketing strategies.• Tracking & managing of marketing budget.• Agency management.• Evaluating and reporting campaign performance.

Gurugram District, Haryana, India

- Marketing & campaign planning- Market research- Product management- New product ideation

Delhi, India

Product:• Product planning and execution throughout the product lifecycle.• Gathering and prioritizing product and customer requirements.• Defining the product vision and working closely with key stakeholders.Marketing:• Developing the marketing strategy and 360 degree campaigns for demand generation.• Creation of GTM strategy for PAN India expansion.• Responsible for product marketing (collateral, value propositions etc.)

Gurgaon, India

Marketing:• Using various form of digital marketing channels for acquisition of new customers.• Leading and managing event promotions end to end.• Designing and execution offer banners along with emailers (To client & existing customer base).• Planning and execution of BTL material like flyer, brochure & standees.• Managing weekly social media posts.• On-boarding & managing marketing agencies for creative execution.Product:• Working on improvising the app experience.• Planning on new feature and functionalities.• Creating UI & UX for new development.• Responsible for strategic alliance & integration planning with partners.• Laying down the customer journey in the best possible way to have both operation & IT work smoothly.• Working closely with development team and IT team to help evolve the product and target new market opportunities• Doing primary & secondary research for understanding the customer requirement & behaviour.

Gurgaon, India

• Responsible for Brand alliances of general merchandise business unit. • Creating JBP (Joint business plan) for branded sale. • Marketing planning to get visibility for achieving targets. • Communicating with marketing agencies and aligning overall activities. • Monetization for increasing visibility • Alliances with new brand for on-boarding and creating business for each other. • Alignment with brand for end to end solution. • Aligning marketing campaigns and doing analysis.

East Of Kailash

My responsibilities include:. Sales activity through networking directly with Corporate clients, architects & PMCs. Selling the premium imported furniture. Negotiating with foreign and domestic suppliers. Business development activities. Creating weekly sales report for the management. Doing research on potential clients. Lead generation. Corporate/ B2B selling. Product presentations to be given to the clients and architects. Providing sample or mockup of the imported products to give a look and feel for the end user. Manpower planning and management for the projects. Response to RFPs(Request for Proposal) and BOQs(Bill Of Quantity).Strategic Input• I have successfully implemented a new service in the company named as "Japan Service Desk (JSD)" for the japan based clients and architects.

Noida Area, India

Trainee in velocis and made a research on customer satisfaction in context of technical services...

Noida Area, India

Management Trainee in HSBC., NOIDA {Part of coursework in BBA(CAM)}The title of the project was - "customer satisfaction criteria for credit cards".

Master Of Business Administration - Mba, Marketing And International Business

Bachelor Of Business Administration - Bba, Cam