• Developed and implemented marketing plans for driving products’ success in the marketplace which grew website traffic by 205%.• Became the expert on buyers/personas, how they buy and their buying criteria, conducted competition analysis.• Worked cross functionally with product and sales teams to develop content strategy and led content management, creation and distribution across all channels of online marketing.• Used analytical and marketing automation tools – SEO, SEM, Google Analytics, MailChimp, Wordpress and Tweetdeck to increase digital marketing efficiency. • Analyzed survey data to identify drivers of customer satisfaction.

• Used insights, critical design thinking and competition analysis to recommend innovative marketing campaigns targeting social media and created business cases for go-to-market decisions impacting a $1 billion market.

• Designed and developed innovative cause marketing strategy for Coca-Cola’s association with the Special Olympics.• Recommendations projected to increase the donations to Special Olympics by 17%.

• Created the go-to-market plan for new & existing products and manage the cross-functional implementation of the plan, which increased revenue by 30% from the preceding year. • Enabled the field team through the development and maintenance of sales tools, including collateral, case studies, presentations and content for digital channels.• Coordinated with academic teams, sales teams and used customer insights for product development.• Launched a product in a new market capturing 35% market share in first year.• Analyzed 300,000 records to gather insights and recommended customer segmentation & targeted marketing campaigns.

• Grew company revenue by 400% in under 2 years using a variety of core marketing initiatives.• Developed brand strategy and business plan for 5 products. Surpassed prior year’s revenue in the first quarter. • Communicated the value proposition to the sales team and developed the sales tools that support the selling process.• Defined metrics and generated regular reports to track effectiveness of marketing initiatives.

•Coordinated cross functional team of 5 to implement marketing initiatives, including internal communications, sales materials and support, which led to record annual revenue. •Launched a product to prepare students for employment tests and campus interviews. Used aggressive marketing and pricing strategies to enter a monopolistic market and gained 30% share in the market.