Sumit Chakraborty Email & Phone Number

Dhaka, Bangladesh

• Key Responsibilities:
• Build brand equity through the implementation of brand guidelines and a comprehensive business strategy.
• Manage relationships with media partners to handle public relations efforts, spanning both print and electronic media platforms.
• Supervise Brand team responsible for brand planning and brand development across group Brands (such as Igloo Ice Cream, Frozen foods, Dairy items, etc.).
• Ensure the establishment of productive and cost-effective… Show more Key Responsibilities:
• Ensure the establishment of productive and cost-effective relationships with third party entities, including multiple advertising agencies, media agencies, and research agencies.

Key Achievements:1. Igloo ice cream was elected & received the Best Brand Award during my tenure – Ice Cream category, 2018, 2020 & 20212. NPD: Chocbar Insta, Kheer Malai etc.

Key Achievements:1. Awarded as the best performer for the year 2016.2. Igloo ice cream was elected & received the Best Brand Award during my tenure – Ice Cream category, 20163. NPD: Exotic - Almond Split/Swiss Chocolate, Blueberry Yoghurt 1 Liter etc.

• Key Contributions:
• Led the Brand Team, managing two major brands and successfully launching CLEMON, FARM FRESH, and other brands, driving significant market success.
• Directed media strategy for target segments, developing a comprehensive 360-degree media plan that optimized the marketing mix and maximized reach across traditional and digital platforms.
• Spearheaded the development of FARM FRESH 250ml, achieving a 12% increase in sales volume and reinforcing the brand’s market… Show more Key Contributions:
• Spearheaded the development of FARM FRESH 250ml, achieving a 12% increase in sales volume and reinforcing the brand’s market position.
• Designed and executed high-impact promotional plans that positioned the brands to effectively compete and disrupt competitors in the market.

Masters Of Business Administration, Marketing, 3.54/4.00

Bachelor Of Business Administration (Bba), Marketing, 3.35/4.00

Activities and Societies: Stamford Debate Forum

Higher Secondary Certificate (Hsc), Science

Secondary School Certificate (Ssc), Science