Sumit Tiwari Email & Phone Number

New Delhi, Dl, In

Noida, Uttar Pradesh, India

Influencer Marketing, Artist Relations/ liaison, IP creation, Digital Marketing, ATL & BTLWork to identify & create new IP’s with established / upcoming talents - negotiate deals, licensing with and for the artist along with the final digital/ on ground IP production.

New Delhi Area, India

RED FM 93.5| JUNE 2010 – TILL DATE• Helping incredible creators make a living doing what they loveo Providing platform to up-and-coming artists as well as established musicians from across genres• Spearheading the annual marketing initiatives for brand Red FMo Conceptualizing, supervising and executing integrated brand campaigns for both consumer and Trade, On –air, on-ground (music concerts & festivals) and on digital platforms o Preparing the annual Marketing calendar and budgets for B2B & B2Co Driving on-air and digital traffic with targeted social media planso Liaison with PR agency to customize contento Working closely with the creative agency for creative adapts• Negotiating deals which one can’t refuseo Initiating brand alliances befitting Red FM’s youth imagery• Artist & influencer Management• Exploring newer avenues to launch stations and shows across India through marketing activation• Handling crisis management and advising how to deal with listener queries and complaints• Leveraging web analytics to understand customer behavior, and identifying opportunities/challenges• Working closely with and across teams to develop objectives in their areas of responsibility and strategize on how best to achieve them

New Delhi Area, India

India

E-COMMERCE & DIGITAL SALES MANAGER THE TIMES OF INDIA | APRIL 09- JUNE 2010• Managed the marketing function with emphasis on championing the brand and expanding the customer base• Planed and implemented the annual Marketing/ Sales plans that resulted in higher market share and revenue growth• Managed partner agencies (Advertising, Media, Activation and Digital marketing),• Initiated brand tie ups and barters for marketing campaigns

India

PUBLICIS GROUPE, CAPITAL ADVERTISING | 2008-APRIL2009 Idea Conceptualizing and copy writing for Nandos and Suzuki to name a few• Timely and effective coordination and execution of the briefs• Shoot coordination & placement• Designing all marketing and event related collateral for brands

India

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor, Business Studies In Computer Aided Management

Higher Secondary, Business/Commerce, General