Sumit Srivastava

Sumit Srivastava Email and Phone Number

A seasoned leader with a track record of driving business transformation and growth through actionable data | Expertise in Data Strategy, Analytics, Data Science, and Experimentation | Building and leading global teams @ Genuine Parts Company
2999 Wildwood Pkwy SE, Atlanta, Georgia 30339, US
Sumit Srivastava's Location
Alpharetta, Georgia, United States, United States
Sumit Srivastava's Contact Details

Sumit Srivastava work email

Sumit Srivastava personal email

About Sumit Srivastava

Specialties:Leadership • Strategic Planning • Management • Strategy • Business Intelligence • Business Analysis • Business Process ImprovementDigital Strategy, Data Architecture, Analytics, Reporting, Testing & Optimization • SEM • Attribution Modeling • Ecommerce Analytics • Website Optimization • A/B & MV Testing • Personalization • Cross Channel Analytics • Multichannel Marketing Campaign Planning, Analysis, Design, Execution and Measurement • Customer Retention and Churn • Customer Segmentation • Customer Lifetime Value • Predictive Modeling • Marketing ROI Measurement and Optimization • Media Mix Modeling • NLP & Text AnalyticsAnalytics Data Strategy & Enablement • Single View of Customer • Master Data Management • Data Governance • CRM Strategy • Marketing Automation • Adobe Analytics • Google Analytics • Google Adwords • Adobe Launch • Optimizely • SAS • SQL • Tableau • Power BI • Excel • Eloqua • Salesforce

Sumit Srivastava's Current Company Details
Genuine Parts Company

Genuine Parts Company

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A seasoned leader with a track record of driving business transformation and growth through actionable data | Expertise in Data Strategy, Analytics, Data Science, and Experimentation | Building and leading global teams
2999 Wildwood Pkwy SE, Atlanta, Georgia 30339, US
Website:
genpt.com
Employees:
10
Company phone:
(770)953-1700
Company email:
webmaster@genpt.com
Sumit Srivastava Work Experience Details
  • Genuine Parts Company
    Head Of Analytics (Digital & Ecommerce)
    Genuine Parts Company Feb 2024 - Present
    Atlanta, Georgia, Us
    View
  • Tripadvisor
    Director Of Analytics
    Tripadvisor Aug 2022 - Dec 2023
    Needham, Ma, Us
    Lead global product and media analytics
    View
  • Lexisnexis Risk Solutions
    Sr. Director, Marketing Data And Analytics
    Lexisnexis Risk Solutions Jan 2015 - Jul 2022
    Alpharetta, Ga, Us
    Build and Lead Marketing Data, Analytics and Reporting Function
    View
  • Turner Broadcasting
    Director, Digital Research & Analytics (Cnn)
    Turner Broadcasting Jul 2013 - Jan 2015
    Atlanta, Georgia, Us
    Lead Data Strategy, Analytics, Reporting, Testing, and Optimization of CNN Digital Platform and Products (Mobile, Tablet, Web, and App).
    View
  • Luxottica
    Senior Manager, Web & Digital Analytics
    Luxottica Jul 2012 - Jul 2013
    Milan, Italy, It
    Led the web and digital analytics function for Global Luxottica brands.
    View
  • Analysis Exchange
    Mentor For Web Analytics Projects
    Analysis Exchange Mar 2012 - Jun 2013
    The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants. Mentors come from the community of analytics experts willing to pledge their time to help nonprofits and students around the world.Find out more at: http://www.webanalyticsdemystified.com/ae/index.asp
  • Fedex Services
    Sr. Strategic Project Marketing Analyst
    Fedex Services Jun 2006 - Jun 2012
    Marketing Strategy & Analysis- Strategy Development and Execution- Cross Channel Analytics- Digital/ Interactive Marketing- Cross Channel Customer Engagement Strategy- Online Leads Aquisition, Nurturing and Conversion- SEO, SEM- Marketing Campaign Measurement, Analysis and Optimization- Customer Segmentation and Targeting
  • Digital Analytics Association
    Member - Exam Committee
    Digital Analytics Association Aug 2011 - Dec 2011
    Matteson, Il, Us
    View

Sumit Srivastava Skills

Web Analytics Analytics Digital Marketing Strategy Segmentation Sem E Commerce Marketing Strategy Google Analytics Omniture Data Analysis Marketing Seo Competitive Analysis Multi Channel Marketing Integrated Marketing Marketing Analytics Digital Strategy Social Media Marketing Interactive Marketing Direct Marketing Go To Market Strategy Marketing Communications Email Marketing A/b Testing Database Marketing Customer Insight Customer Acquisition Online Marketing Conversion Optimization Search Engine Optimization Predictive Modeling Multivariate Testing Marketing Effectiveness Adobe Analytics Sas/sql Campaign Management Campaign Optimization Customer Retention Sas Leadership Management Internet Strategy Campaign Planning Customer Relationship Management Business Analysis Strategic Planning Project Management

Sumit Srivastava Education Details

  • Texas Mccombs School Of Business
    Texas Mccombs School Of Business
    General
  • Indian Institute Of Technology, Roorkee
    Indian Institute Of Technology, Roorkee
    Bs
  • Denobili Cmri
    Denobili Cmri

Frequently Asked Questions about Sumit Srivastava

What company does Sumit Srivastava work for?

Sumit Srivastava works for Genuine Parts Company

What is Sumit Srivastava's role at the current company?

Sumit Srivastava's current role is A seasoned leader with a track record of driving business transformation and growth through actionable data | Expertise in Data Strategy, Analytics, Data Science, and Experimentation | Building and leading global teams.

What is Sumit Srivastava's email address?

Sumit Srivastava's email address is su****@****hoo.com

What schools did Sumit Srivastava attend?

Sumit Srivastava attended Texas Mccombs School Of Business, Indian Institute Of Technology, Roorkee, Denobili Cmri.

What are some of Sumit Srivastava's interests?

Sumit Srivastava has interest in Environment.

What skills is Sumit Srivastava known for?

Sumit Srivastava has skills like Web Analytics, Analytics, Digital Marketing, Strategy, Segmentation, Sem, E Commerce, Marketing Strategy, Google Analytics, Omniture, Data Analysis, Marketing.

Who are Sumit Srivastava's colleagues?

Sumit Srivastava's colleagues are Gregory Lisso, Michael Whyte, Chris Lawson, Jason Sanderbeck, Ashleigh Clark, Earl Snider, Abasi Wint.

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