WHO I AM :Sumiyyah Rasheed, author of “No Money Startup: How To Build An Apparel Manufacturing Company, is no stranger to the fashion industry. Ms. Rasheed is co-owner of the Atlanta-based production house, SWH Apparel (her family owned company), producing high quality private label apparel since 1992..In 2013, she stepped out from the shadows to showcase her design talents through her own brands including the Ann-Nahari collection. Making its official debut during the fall 2013 season of New York Fashion Week, Ann Nahari is an upscale ready-to-wear fashion and lingerie brand catering to the full figured woman. “Made in the USA,” Ann Nahari marries high quality fabrication and amazing fit with classic style to create a brand that has successfully created a global presence with showings in distinguished markets including Dubai and IstanbulHOW I CAN SERVE YOU:The North American Division of SWH Apparel, Inc. includes highly skilled apparel industry technical design professionals, sewing operators, spreader and cutter. Working with a small dedicated staff of analysts, consumer information is gathered through interviews, focus groups and surveys to determine product enhancements or new products.WHO I SERVE:SWH Apparel, Inc. serves small and large emerging designers who are in need of domestic manufacturing services providing private label and garment production. We have extensive experience producing garments for the plus size and menswear industries.HOW DOES THIS BENEFIT YOU?SWH Apparel, Inc.’s Georgia based company produces quality garments while meeting challenging market needs through a close relationship with our clients. Our goal is to provide each client with high quality, cost effective products and sensitive customer service.How does a domestic manufacturer benefit your project:• With the same language and culture, ideas and information are communicated properly with less likelihood of misunderstandings and mistakes.• Ability to meet the manufacturing team face-to-face to discuss projects and work• Ability to restock inventory quickly• No long lag times or shipping delays• Ability to oversee productionSPECIALITIESIntimate apparel – Bras, Lingerie, men’s briefsActivewear – Leggings, Biker Shorts, Tops, Sports Bras, HoodiesEquipment:• Flatlock machines• Double needle machines• Sergers• Cover stitch machine• Straight Stitch machines• Zigzag machine• Merrow machine• Heat PressAffiliations:Board of Trustees Member, Voorhees College