Summar Bourada Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

Oversees the Marketing Team which consists of roles such as: Creative Director, Graphic Designer, Marketing Officers, Videographer and Photographer, Junior Graphic Designer and Brand Ambassadors.- Responsible for the development, implementation and evaluation of the SA marketing strategy to achieve annual objectives.- Ensure all products, services and other offerings follow the SA brand identity.- Conduct ongoing brand management and accountable for all marketing plans and initiatives.- Works with designers, writers and other creative staff to produce marketing collateral in accordance with brand messages.- Engages with employee groups and cross-functional teams as needed to help provide creative solutions to objectives.- Assists with Board initiatives such as class representative meetings, class representative training, elections process, and focus groups.- Ensure the website is a reliable source of accurate and timely information on the SA.- Supports the strategic and effective use of social media and digital screens.- Follows the proper Accessibility for Ontarians with Disability Act (AODA) standards for marketing materials.- Routinely coaches employees and as required, manages progressive discipline.- Remains involved with professional associations to advance the effectiveness of the SA’s marketing efforts.- Responsible for remaining knowledgeable in the use of marketing trends and technology.

Ottawa, Ontario, Canada

Sole proprietor of a jewelry advocacy brand. Handle and operate all business avenues from digital marketing, social media management, graphic design, marketing, website design and maintenance, and content creation. Utilize influencer marketing, brand partnerships, and social media trends to stay current and relevant in the industry.Gained 1600+ Instagram followers on a new account in under 1 yearPersonally complete all product photography and copywriting for website and social accounts Donated $2000+ to The Endometriosis Network of CanadaGenerate revenue from email and social media marketing Experience working with influencers for brand growth

Enhance image and profitability of a major shopping centre through developing and implementing an aggressive, creative and strategic marketing plan designed to increase traffic sales and market share.Manage and oversee all digital avenues from social media, website, newsletter and searchGenerate marketing tactics from print to radio to in-house promotions such as the gift card program and sponsorship opportunities Organize and develop all community initiatives and advocacy for the centre

Lead for implementation of clients’ digital campaigns including build, deployment and analysis for campaigns and campaign creatives. Responsible for copywriting and editing of digital campaigns (search, video, social, display) for social, Google and email. Used digital knowledge to optimize and report on campaign progress and successes.Copywriting for non-profits of all varieties and voiceUse Google and social advertising platforms and media strategyExemplify excellent writing, strategy and analytical skill

Ottawa, Ontario, Canada

Marketing and content manager for SEO consulting startup. Created, implemented and monitored content calendar and marketing plan, oversaw company content creation (website, social, podcast, newsletter), curated and executed marketing strategies amongst running all social media accounts and directing the weekly newsletter. Summar also handled all sponsorship communication.On executive leadership team making business growth decisionsWrote and instated MHC's first ever content calendar and marketing planManaged over 8000 email subscribersGrew Twitter account by 1000%

Ottawa, Ontario, Canada

Curate all creative materials, writing, editing, proofreading and publishing for weekly newsletter on WordPress, run all social media accounts, marketing planning and initiatives and brand management. Summar co-created and operated the wellness department that facilitates employee wellness checkins. Increased company social media following and brand awareness Lead for all digital and creative materialsTrained on SEO and Google Guidelines compliance

Ottawa, Canada Area

Responsible for client communications and event planning. Have designed and created digital media and print content.

Responsible for writing six or more editorial articles weeklyGenerate 15 trending topic ideas per weekArticle formatting and image selection on Wordpress Share published articles to relevant social media outletsHave over 350k global shares

Ottawa, Canada Area

Kingston, Ontario, Canada

Bachelor Of Arts (B.A.), Honours, Geography

Activities and Societies: Youth Mentoring Youth Chair Contacting Kingston District School Board Councils and teachers to establish.

Public Relations

Activities and Societies: Executive Director for Bigger than Hockey campaign.The Bigger than Hockey campaign is in support of the Capital.

Certificate, Fashion

Fashion Industry Essentials certificate from Parsons School of Design.

The Strategy Of Content Marketing