Responsibilities: Media relations, social media, internal communications, etc.Media relations• Develop strategies for Communications to support the company’s business priorities • Plan and execute thought leadership programs • Drive a high-level media exposure among top tier publications • Lead customer advocacy activities with sales and marketing team• Manage budget and PR agencies across Greater China• Crisis/risks management Social:• Drive social… Show more Responsibilities: Media relations, social media, internal communications, etc.Media relations• Develop strategies for Communications to support the company’s business priorities • Plan and execute thought leadership programs • Drive a high-level media exposure among top tier publications • Lead customer advocacy activities with sales and marketing team• Manage budget and PR agencies across Greater China• Crisis/risks management Social:• Drive social community growth and engagement of Adobe’s key social channels in Greater China• Explore social media’s potential on business opportunity discovery• Establish social influencer pool for Adobe Creative Cloud and keep this group engaged• Drive social community growth and engagement of Adobe’s key social channels in Greater China including Adobe WeChat, Weibo in Mainland China• Social content development and interactive program design • Support relevant LinkedIn program • Explore social media’s potential on business opportunity discovery• Establish and grow social influencer pool for Adobe Creative Cloud, and keep this group involved and engagedInternal Communications:• Plan and host internal employee meetings• Develop bi-lingual internal notes for executives • Manage executive visits Show less

CA Technologies is a leading IT management corporation headquartered in Islandia, NY, US. CA Technologies creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy.Responsibility:• Maintain good media/analysts relationship• Plan and organize media and analyst engagements to support business goals in mainland China, Hong Kong and Taiwan.• Keep a high level media exposure, showcase CA’s commitment to Greater… Show more CA Technologies is a leading IT management corporation headquartered in Islandia, NY, US. CA Technologies creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy.Responsibility:• Maintain good media/analysts relationship• Plan and organize media and analyst engagements to support business goals in mainland China, Hong Kong and Taiwan.• Keep a high level media exposure, showcase CA’s commitment to Greater China and educate the market with our solutions and philosophy. Ensure CA China has a positive reputation (CA has been suffering from legacy issues due to the pullout from the Asia market) in the market• Message, presentation and speech script development for area business leader • Design and drive social programs in China (on project basis)• The contact point of Corp Comms, regional Business Union lead as well as APJ Comms colleagues to drive and coordinate media/analyst programs across APJ• Manage executive visit and regional/global media event• Manage budget and PR agencies• Initiate CSR activities in China and Hong Kong to support company’s goal of community affairs • Develop executive messages for internal communications• Organize town halls and relevant internal employee activities, and write internal news to maintain good moral and strengthen collaboration across the company Show less

• PR planning to support customer’s business goal• Maintain good relationship with media and analyst Plan and execute media events  Press release development Media invitation Manage event process Media follow up and report develop • Client Management: Be a focal point of 3-4 clients from communication department and marketing department; Served 2 groups of clients from different business unions at maximum• Project management: (70-participant press conference… Show more • PR planning to support customer’s business goal• Maintain good relationship with media and analyst Plan and execute media events  Press release development Media invitation Manage event process Media follow up and report develop • Client Management: Be a focal point of 3-4 clients from communication department and marketing department; Served 2 groups of clients from different business unions at maximum• Project management: (70-participant press conference & media gathering at maximum)  Work allocation to a 5-6 people group Resources coordination Briefing book developing Media invitation Release Event process management and control Report Cooperation with event vendors• Collaboration with IBM 360 team (digital marketing, marketing events, etc): Key message consultant and Content provider• Copywriter for IBM ITer magazine, need to write articles illustrate comprehensive IT concepts with simple and attracting storyline• Have been nominated as Ogilvy “excellent employee” ( “Da Hong Ren” in Chinese) Show less

• Manage simple project such as video and brochure development as the project manager• Developing various kinds of copies to feature products in excellent quality and high speed• Compose products brochures copies• Video script development and supervision of video production• Brainstorm for customer events and compile plan• Pitching documents preparation