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Identify target of advanced material substitution: along the value chain of PCB, automotive, semiconductor packaging, thermal management and various adhesive industries, screen and identify targets with growth potential. 3 projects have been invested, covering special high-speed copper clad laminate resin, Lithium battery adhesive, super hydrophobic glass surface nano-particle melting solution, etc.Post-investment management: Actively participate in the post-investment management of invested projects; serve as a director of a target company and participate in board meetings;Successful cases: Shandong Xingshun, Gaorui Power Supply, Sidao New Material, etc.Shandong Xingshun is a supplier of special resins with very-low to ultra-low dielectric loss for high-speed copper-clad laminates, meeting the requirements of Panasonic's M6-M8 products. It has fully entered the supply chain of high-speed copper-clad laminates worldwide; in glass fiber sizing agent, coupling agent, toughening agent, flame retardant, it has also broken the monopoly on foreign products. Starting from the second half of 2023, sales revenue increases very fast;Hunan Gaorui Power has broken the monopoly in the lithium battery anode binder industry. Its high-temperature binder has successfully entered the supply chain of CATL. Starting from the second half of 2023, sales revenue has a significant increasing;Sidao New Material has a core team coming from Japan. With nano particle melting technology as the core, it has developed a solution to form permanent super-hydrophobic glass surface, which is used in security cameras, car rear-view mirrors, and photovoltaic glass. The market has big potential and is expected to have dramatically increase since 2025.

Strategic marketing planning: seek the big picture implications through examining problems & opportunities and understand the critical factors; set directions to the organization and creates structured focused and actionable marketing plans to deliver value.Identification of new market opportunities: identify and select attractive market opportunities with compelling business cases; work together with other functions to define new products & services requirements to capture the selected market opportunities and to meet customer’s needs; engage innovation pipeline project development; lead opportunity assessments and impact for innovation projects and provide overall strategic marketing direction.Effective customer engagement in target areas: identify target customer segments and the most compelling value propositions to effectively approach; articulate product and service offerings, key benefits and messages for use by sales force with all necessary training and marketing collateral.Execution of global projects in APAC region: Thermal conductive, cracking resistance encapsulation for electric motors;Fast curing, thermal resistance, cracking resistance impregnation materials for electric motors;Thermal conductive structural adhesive for battery modules and battery packs;FST (flame, smoke & toxic) compliant battery pack enclosure by HP-RTM process; Type IV pressure vessels by Filament Winding and Tow-Preg process.Market and competitive intelligence: monitor industry news, market dynamics, and regulatory changes; analysis data, identify market trends, draw conclusions, and seek rationales; understand products & services offering and the approach of key competitors.

Create growth strategies for high growth market; lead product, brand and pricing strategies; collaborated in a cross-functional team to meet business goals.1) Led the development and execution of the strategic annual plans, delivering 15% CAGR sales revenue through maintaining organic growth of solar inverter, traditional automotive and semiconductors, and new growth in electric vehicles. 2) Transitioned a historically product-oriented business model into a market-oriented one by developing a market-based pricing strategic and value-added sales tools, grew share of new products developed in 5 years to 30% of total sales revenue.3) Identified and developed new business opportunities in EV battery packs, electric motors, MCUs and On-board-charger, including assessment, planning and implementation.4) Led the market campaign of new TIM brand CoolThermTM promotion in Asia countries through industry exhibitions, conferences, customer events and social media promotion.5) Led the program of EV motor encapsulation by high Tg, low CTE, high thermal conductivity materials and created project pipelines with mature year sales value of 35MM$.6) Directed cross-functional teams to effectively execute growth strategies in a timely manner7) Established marketing intelligence capabilities through collection VOCs and market research8) Set up and strengthen partnerships with equipment suppliers, social medias, research institutes, and industry associations to embrace the business growth

Identify counterpart business opportunities of aliphatic isocyanates in electronics, PV and optical industries; initiated new projects; collaborated in a cross-functional team to build up business case.1)Led project of thermally conductive encapsulant for LED lighting by HDI to replace silicone-based material by value of lower cost, better humidity resistance and better mechanical strength.2)Terminated global project of optical clear, liquid encapsulant for PV modules by HDI within 6 months, based on verified risk of air bubble issue, vast fix asset investment under a downturn.

Set up local capabilities and create growth strategies under dynamic market environment; optimized product, brand and pricing strategies; collaborated in a cross-functional team to meet business targets.1)Develop agile strategic annual plans under a downturn market environment to maintain 10% CAGR with traditional applications of frame sealing and junction boxing encapsulation.2)Identified new opportunity of permanent elasticity, fast cure structural adhesives to fix the ceramic pads to the mirror of CST (Concentrated Solar Thermal) panels.3)Deeply involved in the new application development of photovoltaic module encapsulation by liquid silicone, collaborated with equipment partner to create total solution for target customers.Drive NPI project of low cost, 1K, condensation cure silicone sealant for PV frame sealing.

Identify business opportunities in Auto electronics, LED, photovoltaic and traction motor industry and develop value added sales tools to embrace business growth; cooperated with R&D team to develop new products and localize best selling products in China.1)Set up application lab and technical service capability for electronics applications in Greater China region from Shanghai Technical Center. Analysis competitor product and solution, identify the best alternative from the existing product portfolio and the major value-added differentiation. 2)Promote application of silicone resin based impregnation materials applied in high speed train and heavy duty locomotives. Increased business from 800Kg to 100MTs per year.3)Identified and developed new applications in CPV (Concentrated Photovoltaic) by silicone based Fresnel lens material. Created 400MT business by a single product.4)Led localization and optimization projects related to LED chip encapsulation, UV curing silicone for auto electronics device potting, SoG (Silicone on Glass) Fresnel lens for CPV, liquid thermal plastic silicone-based film for photovoltaic module encapsulation.

SMS (surface mount supplies) includes all kinds of carrier tapes and cover tapes to enable the automatic packaging and assembly from taping machine in semiconductor component manufactures to pick & place machine in PCBA assembly plants and provide electric static protection.ESD (Electro-Static Devices) provides solutions from tiles, workstations, wrist wraps to monitor system1) Provide technical training to internal and external customer and distribution channels, and organize technical seminars in target customers.2) Implement trials and trouble shooting in manufacturing site, labs and customer sites to solve technical issues and new product promotion.

1)Fully in charge of SLC (Surface Laminar Circuit) electro-less Cu and pulse plating process; 2)Improved panel plating thickness uniformity by using Titanium alloy racks; 3)15 months assignment in IBM Japan Yasu R&D center for Laser drill and RFP4)Evaluation of new raw materials, equipment and small tools; Responsible for the EIA (Environment Impact Assessment) of the new facility and draft plan of waste material treatment.5)On-site equipment acceptance audit of pulse plating line in Almex’s Toyama plant.

1)Initially responsible for GF plating, ENIG plating, HAL Sn plating, OSP surface treatment.2)Transferred to Cu Panel Plating, Pattern planting, PTH plating and DES process. 3)Optimized program of the flying bars to improve the efficiency of the ENIG process capability by 5% and save Au consumption by 3% while the thickness uniformity has been improved.4)Solved the skip plating quality problem in the mobile phone PCB with buried and blind via through 2 months dedicated work; Identified the route cause together with chemical suppliers. 5)Modified existing ENIG line for selective ENIG and do process debugging; Set up purchasing specification of selective ENIG line for mobile phone PCB with buried and blind via.