●[Digital Campaign Planning and Management] Plan and implement digital marketing strategies for Black Friday and Christmas campaigns, manage day-to-day social media posts for fashion&luxury brands; ●[Content Creation] Execute content strategies for different digital platforms — Instagram, Facebook and RED. Create, publish and monitor creative contents on a daily basis. Execute weekly digital content calendars, editorial and brand content for OnTheList social media presence. ●[Monitor digital marketing performance] Deliver new concepts, ideas, and themes to expand key digital metrics such as reach, engagement and conversion, achieved a 1.85x increase in Red fans in three months (from 1.5k to 2.8k);Key clients：VERSACE, Lane Carwford, MCM, SWAROVSKI, Givenchy Beauty,Tory Burch,etc.

● Participated in the preliminary research and planning of more than 10 activities, such as the "ART Aperture" lecture, film talk, performance, tours and other exhibition-related creative workshops.● Responsible for interfacing the speakers, coordinating the contracts, event process, and writing promotion information.● Assisted in the planning of the museum's annual art festival RAM Highlights 2022, responsible for the project proposal slides of the Find Maritime Asia section.● Involved in the writing, review and revision of exhibition guidebooks, text translation and proofreading.

● Assisted in the exhibition Sparks In 1 m² as a part of the 2021 Shanghai Urban Space Art Season (SUSAS) and launched a community art project that matches artists and residents to collaborate on 12 onsite artworks.● Acted as a mediator between residencies, artists and the hosting committee, communicated closely between groups and managed the massive amount of administrative tasks in the arrangement.● Responsible for the exhibition layout, led the volunteers team to renovate, redesign the venue and set up the exhibition, and assisted with the opening ceremony.

● Curated two group exhibitions Cheating Dysfunction and Feed A Little Life, responsible for writing the exhibition introduction, publicising the promotion articles and hosting the opening of the exhibition, etc.● Worked closely with the artists on exhibition layout and setting up and translated 11 video installations into Chinese.● Participated in the research and planning for Zhujiajiao Water Town Museum to integrate the local artistic resources.

● Participate in writing and layout of public articles for the company's coffee brand, publish more than 15 promotion articles in Wechat, and participate in related graphic design;● Participated in the planning and on-site execution of more than 3 company brand events, responsible for writing event plans;

● Planned and organized 3 large-scale cultural creative events on Wenhui Road, coordinated the budgets and event flow, one of the activities convened 26 shops, 500+ college students and 60 volunteers;● Managed publicity, edited and designed over 40 Wechat official accounts posts, tripled the subscribers in one year.