Summer Assaf Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Under the sponsorship of the Dubai Economy and Tourism Department and the UAE Ministry of Economy, the World Cup Dubai VIP program was created. A key player in the establishment of the project, planning, hiring a team of 15 employees both onsite and remote within sales, HR, customer support, logistics, developing the sales funnel process, scripts, emails.

Dubai, United Arab Emirates

In partnership with Dubai Health Authority Smart Salem was inaugurated by H.H Sheikh Hamdan Bin Rashid and nominated for 2021 Hamdan Innovation Award for Smart GovernmentSenior lead Marketing consultant for Smart Salem Medical Fitness Center, providing expert advice on CRM strategy, customer experience, content creation, user experience and social media.

Dubai, United Arab Emirates

Responsible for generating leads, pitching to new clients and winning the business. Devising budget proposals, scope of work, project roadmaps and providing expert digital marketing recommendations to clients and team members.Highlighted accomplishments: Within the first 30 days, was able to secure two large client contracts as the senior lead campaign.

Saudi Arabia & United Arab Emirates

ROLE IMPACTED BY COVID-19 Leading the way for a brand-new division in the organization, developed strategy for personalized messaging for over 4 million customers in the KSA region. The head of 2 call centers; one for general inquiries, and the other for chronic medication patients, ensuring that the right message is delivered to our customers at all.

Dubai, United Arab Emirates

3 month term project. Conducted an in-depth market analysis and created unique focus groups to provide and report proper customer targeting & segmentation. Mapped out new customer journeys for several revenue streams, as well as provided copywriting for all email/ SMS copy along with web and email best practices.

Dubai, Montreal, London

Provided marketing best practices and recommendations, digital content, and copywriting for various clients in Banking, Self development/Life Coaching, Skincare, and Luxury Fashion. Content ideation, creative routes and content messaging for major campaigns and online events. Drafted copy and selected imagery for digital ad campaigns as well as social.

Dubai Media City, Dubai, United Arab Emirates

A senior advisor on digital marketing, social media and email strategies, providing our clients industry best practices and strategic direction for their campaigns and project roadmaps through data analysis and market research. From building out customer personas, customer journey mapping, to web/email optimization, mobile messaging, content creation, as.

Dubai, United Arab Emirates

Established a new division within the organization, responsible for post-sale services and day-to-day management of the largest B2B clients. Set up of the first loyalty programme as well as customer journey mapping for various segments. Strategized with internal stakeholders as well as end clients, on marketing execution plans against campaign KPI’S and.

Dubai, United Arab Emirates

Requested to work on a special project that focuses on top tier member base of credit card holders. Devised strategic and creative approach for each partner campaign, in order to alter spending habits via exclusive offers on flights, hotels and retail. Highlighted accomplishments: Developed, deployed, and analyzed online CRM campaigns, email marketing.

Dubai, United Arab Emirates

Lead the branding strategy, strategic marketing, project planning, and managed the creative marketing collateral for a portfolio of clients ranging from Pharmaceuticals, FMCG, Software solutions to loyalty programs. Worked collaboratively with our creative team to create revolutionary campaigns, winning us a 2017 MENA Digital Award. With each client.

Montreal, Canada Area

Responsible for a team of 8 employees, 4 of which were new positions and hires under my initiatives as the Director of Sales and Marketing for the department. Oversaw all sales and marketing plans for 43 websites and drove new MVT/a/b testing and web monetization. Highlighted accomplishments:  Developed new processes that allowed the division to deliver.

Montreal, Canada Area

• Spearheaded the launching of new sites, special projects, brand awareness and online presence. Coordinating all marketing initiatives across departmental platforms such as SEO, Social Media, Legal, and PR. Was an.
• Facilitated in creating and developing a Marketing team of five members and launched marketing initiatives that were brought to completion on time and on budget, resulting in positive media exposure.
• Created and designed mailers and customer retention incentives. Analysed the results and performance of each marketing campaign & identified key accomplishments, obstacles & constraints to further improve future.

Montreal, Canada Area

• Renowned for MVT/a/b testing of online ad spots, SEM, optimization of web pages, finding new advertisers for websites, building and maintaining relationships with webmasters. Purchasing traffic and assessing CPA. Used.
• Led a team of four to handle all content material for blog sites as well as online ads. Was able to double the traffic and… Show more Renowned for MVT/a/b testing of online ad spots, SEM, optimization of web pages.
• Led a team of four to handle all content material for blog sites as well as online ads. Was able to double the traffic and greatly improve bounce rate without use of extra budget or resources.
• Created ad spots on websites to move them from free blog sites to revenue-generating sites. Show less

Montreal, Canada Area

• Responsible for SEM and media buying deals across various regions and countries. In charge of advertising campaign methods, as well as acquiring new business through partner collaborations and developing new.
• Negotiated first ever deals by building new relationships with highly accredited webmasters for major high traffic sites.
• Developed further site optimization and exposure with inter-company websites and… Show more Responsible for SEM and media buying deals across various regions and countries. In charge of advertising campaign methods, as.
• Developed further site optimization and exposure with inter-company websites and drove the growth and maintenance of sales for our biggest affiliates. Show less

Montreal, Canada Area

• Responsible for the content, storyboarding and testing of online courses for the Inventory Management Office. Responsibilities included: gathering data, identifying training objectives, and setting up focus groups for.
• Drafted, researched and created an online course that was both educational and entertaining to facilitate better communication between the Sales and Marketing department.
• Member of Organizational Development Board… Show more Responsible for the content, storyboarding and testing of online courses for the Inventory Management Office. Responsibilities included: gathering data, identifying.
• Member of Organizational Development Board of Advisors.
• Researched and offered creative ways to ensure courses developed captured the target audience interest. Show less

Montreal, Canada Area

• Responsible for coordinating and supporting all activity pertaining to supplier purchase orders following placement. Acted as a liaison between the supplier, the customer service department and sales team. Highlighted.
• Recognized for delivering outstanding customer service, relationship building and problem solving.
• Responsible for training new employees.

Bcomm, International Business

International Business

D.E.C With Honors, Social Sciences

Social Sciences