Under the sponsorship of the Dubai Economy and Tourism Department and the UAE Ministry of Economy, the World Cup Dubai VIP program was created. A key player in the establishment of the project, planning, hiring a team of 15 employees both onsite and remote within sales, HR, customer support, logistics, developing the sales funnel process, scripts, emails and customer journey, as well as all marketing and PR communications. Negotiating all suppliers, vendors and liaising with government entities… Show more Under the sponsorship of the Dubai Economy and Tourism Department and the UAE Ministry of Economy, the World Cup Dubai VIP program was created. A key player in the establishment of the project, planning, hiring a team of 15 employees both onsite and remote within sales, HR, customer support, logistics, developing the sales funnel process, scripts, emails and customer journey, as well as all marketing and PR communications. Negotiating all suppliers, vendors and liaising with government entities to ensure the success of the VIP program. Key point of contact for VIP attendees. Show less

In partnership with Dubai Health Authority Smart Salem was inaugurated by H.H Sheikh Hamdan Bin Rashid and nominated for 2021 Hamdan Innovation Award for Smart GovernmentSenior lead Marketing consultant for Smart Salem Medical Fitness Center, providing expert advice on CRM strategy, customer experience, content creation, user experience and social media best practices for a multi-channel approach across all communication channels. The lead and single point of contact for all… Show more In partnership with Dubai Health Authority Smart Salem was inaugurated by H.H Sheikh Hamdan Bin Rashid and nominated for 2021 Hamdan Innovation Award for Smart GovernmentSenior lead Marketing consultant for Smart Salem Medical Fitness Center, providing expert advice on CRM strategy, customer experience, content creation, user experience and social media best practices for a multi-channel approach across all communication channels. The lead and single point of contact for all marketing related tasks between DHA & Smart Salem as well as new business development opportunities. Overseeing all customer communications and feedback from call center to on the ground center staff. Trained customer service staff on social media best practices and influencer marketing for high profile clientele and celebrity visits as well as effectively managing customer escalations.Highlighted accomplishments:- Quadrupled footfall into the Smart Salem Center via Email, SMS, Social Media and Google ad campaigns thus also increasing organic traffic on the website and organic social media following- Mapped out robotic journeys and customer communications to ensure a seamless customer experience- Developed B2B partnerships to further increase revenue and developed new revenue streams for our other technological services - Worked with dev teams to effectively create seamless customer journeys across all services and device communications- Supervised and provided creative direction on all content creation online as well as in center messaging Show less

Responsible for generating leads, pitching to new clients and winning the business. Devising budget proposals, scope of work, project roadmaps and providing expert digital marketing recommendations to clients and team members.Highlighted accomplishments: Within the first 30 days, was able to secure two large client contracts as the senior lead campaign manager Trained junior team members on best practices in digital marketing, customer persona mapping and UX email template… Show more Responsible for generating leads, pitching to new clients and winning the business. Devising budget proposals, scope of work, project roadmaps and providing expert digital marketing recommendations to clients and team members.Highlighted accomplishments: Within the first 30 days, was able to secure two large client contracts as the senior lead campaign manager Trained junior team members on best practices in digital marketing, customer persona mapping and UX email template design Generated new ways to win business and acquire new clients Show less

ROLE IMPACTED BY COVID-19 Leading the way for a brand-new division in the organization, developed strategy for personalized messaging for over 4 million customers in the KSA region. The head of 2 call centers; one for general inquiries, and the other for chronic medication patients, ensuring that the right message is delivered to our customers at all times. Responsible for communication strategy across several departments to align on companywide Marketing & PR campaigns.

3 month term project. Conducted an in-depth market analysis and created unique focus groups to provide and report proper customer targeting & segmentation. Mapped out new customer journeys for several revenue streams, as well as provided copywriting for all email/ SMS copy along with web and email best practices.

Provided marketing best practices and recommendations, digital content, and copywriting for various clients in Banking, Self development/Life Coaching, Skincare, and Luxury Fashion. Content ideation, creative routes and content messaging for major campaigns and online events. Drafted copy and selected imagery for digital ad campaigns as well as social media posts. Generated skeletal framework and imagery for email campaigns.Key Clients: Banking & Investment – Continental Group … Show more Provided marketing best practices and recommendations, digital content, and copywriting for various clients in Banking, Self development/Life Coaching, Skincare, and Luxury Fashion. Content ideation, creative routes and content messaging for major campaigns and online events. Drafted copy and selected imagery for digital ad campaigns as well as social media posts. Generated skeletal framework and imagery for email campaigns.Key Clients: Banking & Investment – Continental Group  Skincare - D’ivoire Skin  Luxury Fashion – Twisted Roots Life Coaching & Training – Donia Becker Show less

A senior advisor on digital marketing, social media and email strategies, providing our clients industry best practices and strategic direction for their campaigns and project roadmaps through data analysis and market research. From building out customer personas, customer journey mapping, to web/email optimization, mobile messaging, content creation, as well as analysis of data for better business decisions, leading to increased customer engagement and ROI. Explored new business opportunities… Show more A senior advisor on digital marketing, social media and email strategies, providing our clients industry best practices and strategic direction for their campaigns and project roadmaps through data analysis and market research. From building out customer personas, customer journey mapping, to web/email optimization, mobile messaging, content creation, as well as analysis of data for better business decisions, leading to increased customer engagement and ROI. Explored new business opportunities with existing client portfolios as well as acquired new business. Highlighted accomplishments: Created an omni-channel customer journey strategy that included personas, multiple touchpoints, key messaging, best UX practices, design layout, skeletal framework for all emails, customized landing pages, that generated the highest ROI to date for our client.  Provided best practices and design recommendations, skeletal framework of emails as well as copywriting that yielded an increase in open rates and CTR leading to an 8% uplift in engagement. Show less

Established a new division within the organization, responsible for post-sale services and day-to-day management of the largest B2B clients. Set up of the first loyalty programme as well as customer journey mapping for various segments. Strategized with internal stakeholders as well as end clients, on marketing execution plans against campaign KPI’S and objectives. Devised brand and marketing plans in order to meet acquisition and retention goals. Highlighted… Show more Established a new division within the organization, responsible for post-sale services and day-to-day management of the largest B2B clients. Set up of the first loyalty programme as well as customer journey mapping for various segments. Strategized with internal stakeholders as well as end clients, on marketing execution plans against campaign KPI’S and objectives. Devised brand and marketing plans in order to meet acquisition and retention goals. Highlighted accomplishments: Within the first 40 days of launching a B2B mobile app, surpassed the year 1 goals, which as a result, generated an additional 10% in revenue. Liaised with various departments to ensure onboarding of new merchants onto the app.  Devised and presented a tactical communications plan with a full marketing strategy and approach, highlighting key themes and communication types to various target segments, in order to continuously acquire new app users and retain existing ones. Drafted copy and timelines for all in-app notifications and utilized in-house tracking tools to identify user trends and analyze results. Show less

Requested to work on a special project that focuses on top tier member base of credit card holders. Devised strategic and creative approach for each partner campaign, in order to alter spending habits via exclusive offers on flights, hotels and retail. Highlighted accomplishments: Developed, deployed, and analyzed online CRM campaigns, email marketing, social media, SMS and in-app messaging.  Increased engagement levels and use of Air Miles membership from the top tier… Show more Requested to work on a special project that focuses on top tier member base of credit card holders. Devised strategic and creative approach for each partner campaign, in order to alter spending habits via exclusive offers on flights, hotels and retail. Highlighted accomplishments: Developed, deployed, and analyzed online CRM campaigns, email marketing, social media, SMS and in-app messaging.  Increased engagement levels and use of Air Miles membership from the top tier member base by 5% in the first 3 months.  Developed a process and content calendar for all marketing campaigns to follow a stringent sign-off and deployment procedure that allowed campaigns to launch in record-breaking time. Show less

Lead the branding strategy, strategic marketing, project planning, and managed the creative marketing collateral for a portfolio of clients ranging from Pharmaceuticals, FMCG, Software solutions to loyalty programs. Worked collaboratively with our creative team to create revolutionary campaigns, winning us a 2017 MENA Digital Award. With each client, accountable for overseeing everything from above/below the line campaigns, social media strategy, to enhancing user experience via web content… Show more Lead the branding strategy, strategic marketing, project planning, and managed the creative marketing collateral for a portfolio of clients ranging from Pharmaceuticals, FMCG, Software solutions to loyalty programs. Worked collaboratively with our creative team to create revolutionary campaigns, winning us a 2017 MENA Digital Award. With each client, accountable for overseeing everything from above/below the line campaigns, social media strategy, to enhancing user experience via web content mapping and content creation. Highlighted accomplishments: Devised several processes and mapped customer journeys to ensure an omni-channel approach, identifying key touch points, ensuring an integrated approach across all communication channels (Social, Email, Web, Print, Radio), for brand unification for key clients.  Successfully launched a cross-channel communication plan that allowed the client to completely transform their brand positioning within the market and more than quadruple engagement levels with their targeted audience. Show less

Responsible for a team of 8 employees, 4 of which were new positions and hires under my initiatives as the Director of Sales and Marketing for the department. Oversaw all sales and marketing plans for 43 websites and drove new MVT/a/b testing and web monetization. Highlighted accomplishments:  Developed new processes that allowed the division to deliver ads on sites in new and innovative ways using flash and gifs for the first time in their affiliate programs… Show more Responsible for a team of 8 employees, 4 of which were new positions and hires under my initiatives as the Director of Sales and Marketing for the department. Oversaw all sales and marketing plans for 43 websites and drove new MVT/a/b testing and web monetization. Highlighted accomplishments:  Developed new processes that allowed the division to deliver ads on sites in new and innovative ways using flash and gifs for the first time in their affiliate programs.  Created and tested several new price points to further long term revenue to our partners. Was the main point of contact for our key stakeholders/managing partners. Personally presented new initiatives to further revenue growth and customer retention incentives. Show less

Spearheaded the launching of new sites, special projects, brand awareness and online presence. Coordinating all marketing initiatives across departmental platforms such as SEO, Social Media, Legal, and PR. Was an advisor on email marketing campaigns. Accountable for managing both internal & external relationships and partook in the negotiation process when acquiring new business. Grew brand exposure via social media marketing and continuously researched trends in social media & digital… Show more Spearheaded the launching of new sites, special projects, brand awareness and online presence. Coordinating all marketing initiatives across departmental platforms such as SEO, Social Media, Legal, and PR. Was an advisor on email marketing campaigns. Accountable for managing both internal & external relationships and partook in the negotiation process when acquiring new business. Grew brand exposure via social media marketing and continuously researched trends in social media & digital marketing.Highlighted accomplishments:• Facilitated in creating and developing a Marketing team of five members and launched marketing initiatives that were brought to completion on time and on budget, resulting in positive media exposure.• Created and designed mailers and customer retention incentives. Analysed the results and performance of each marketing campaign & identified key accomplishments, obstacles & constraints to further improve future results. Developed business cases to further optimize our sites and generate revenue by adding key features; giving us a competitive advantage in the industry. Show less

Renowned for MVT/a/b testing of online ad spots, SEM, optimization of web pages, finding new advertisers for websites, building and maintaining relationships with webmasters. Purchasing traffic and assessing CPA. Used marketing automation and tracking tools to improve campaign performance and increase CTR and engagement levels. Highlighted accomplishments:• Led a team of four to handle all content material for blog sites as well as online ads. Was able to double the traffic and… Show more Renowned for MVT/a/b testing of online ad spots, SEM, optimization of web pages, finding new advertisers for websites, building and maintaining relationships with webmasters. Purchasing traffic and assessing CPA. Used marketing automation and tracking tools to improve campaign performance and increase CTR and engagement levels. Highlighted accomplishments:• Led a team of four to handle all content material for blog sites as well as online ads. Was able to double the traffic and greatly improve bounce rate without use of extra budget or resources.• Created ad spots on websites to move them from free blog sites to revenue-generating sites. Show less

Responsible for SEM and media buying deals across various regions and countries. In charge of advertising campaign methods, as well as acquiring new business through partner collaborations and developing new partnerships with affiliates. Highlighted accomplishments:• Negotiated first ever deals by building new relationships with highly accredited webmasters for major high traffic sites. • Developed further site optimization and exposure with inter-company websites and… Show more Responsible for SEM and media buying deals across various regions and countries. In charge of advertising campaign methods, as well as acquiring new business through partner collaborations and developing new partnerships with affiliates. Highlighted accomplishments:• Negotiated first ever deals by building new relationships with highly accredited webmasters for major high traffic sites. • Developed further site optimization and exposure with inter-company websites and drove the growth and maintenance of sales for our biggest affiliates. Show less

Responsible for the content, storyboarding and testing of online courses for the Inventory Management Office. Responsibilities included: gathering data, identifying training objectives, and setting up focus groups for course feedback. Highlighted accomplishments:• Drafted, researched and created an online course that was both educational and entertaining to facilitate better communication between the Sales and Marketing department.• Member of Organizational Development Board… Show more Responsible for the content, storyboarding and testing of online courses for the Inventory Management Office. Responsibilities included: gathering data, identifying training objectives, and setting up focus groups for course feedback. Highlighted accomplishments:• Drafted, researched and created an online course that was both educational and entertaining to facilitate better communication between the Sales and Marketing department.• Member of Organizational Development Board of Advisors.• Researched and offered creative ways to ensure courses developed captured the target audience interest. Show less

Responsible for coordinating and supporting all activity pertaining to supplier purchase orders following placement. Acted as a liaison between the supplier, the customer service department and sales team. Highlighted accomplishments:• Recognized for delivering outstanding customer service, relationship building and problem solving. • Responsible for training new employees.