Active 2015-2017; 2019-presentCreate and manage innovative funnel packages for implementation into medical aesthetic device sales. Build and execute digital marketing packages for mid-level aesthetic providers. Organize, film and edit video shoots for promotional segments.  Develop, design and execute post-sales campaigns for Candela Medical.  Collaborate closely with the top management of Viora to define and implement an innovative, effective global marketing strategy and develop daily content for social media platforms.  Developed and implemented a new website, promotional materials and email campaigns for the International Academy of Facial Aesthetics, elevating conversion rate by over 47%. Consulted and educated dental practitioners on introducing aesthetics into their practices for DentaSpa Seminars, and was praised for superior professional knowledge and communication skills. Implemented custom-tailored marketing initiatives and strategies to promote nationwide courses, as well as championing a revamp of all course presentations and providing marketing services to alumni students.  Aligned with instructors to develop complete class structure and curriculum for a new medical aesthetic training company, CosMedic Academy, ensuring superior student performance. Prepared a wide variety of materials to obtain CME accreditation, and designed and created an engaging website, graphics, digital media and all collateral for the sales team, course materials, and post-course marketing packages.

Provide ongoing support for Venus Concept customers through an extensive set of practice enhancement programs. Spearhead internal and external marketing strategies to help clients recruit new patients, as well as retain and build loyalty of existing patients. Consult on benchmarking procedures for profitability and practice efficiency and offer guidance on effective pricing and bundling strategies. Manage, recruit and present at educational and sales workshops at Venus Concept headquarters, facilitating current clients and prospects.  Develop short and long-term business strategies for Venus Concept customers based on data collection and analysis of key metrics, improving performance by 62% within the first six months of device ownership. Certified to clinically train on proprietary MP2 technology. Monitor patient outcomes and adherence to treatment protocols and facilitate additional clinical training as needed.

Managed all strategic marketing communications and new product development initiatives. Provided organizational restructuring plans and contributed to improvements in project management methodologies and processes. Provided technical support and set-up for new clients. Created and produced all company collateral material. Coordinated and managed all trade show appearances, press releases, and media outreach. Developed and launched ClienTrax Wellness, coordinating with a chief programmer to launch a seamless integration. Design graphics and collateral material for a product launch, and originated step-by-step implementation program for ClienTrax users, including a customized marketing campaign and in-depth staff training.  Launched aggressive campaign for new revenue-generating credit card processing program, achieved 50% increase in enrolled users in the 6-month time frame. Redesigned and optimized company website to appeal to broader audience, increasing traffic by 115% while adding functionality for current ClienTrax users.  Developed client relationships via social media outreach, email campaigns, and events such as ClienTrax User Forums.

Focused on coordinating the entire launch of the DIA suite of products into national market spaces for the 2nd largest US distributor of veterinary products and services. Liaised with 230 sales reps in 17 branches nationwide. Recognized as the in-house expert on the DIA solution, as well as internal training, order fulfillment, quotes, and marketing support. Conducted training across Webster Veterinary staff in sales techniques and product training. Chosen as the featured speaker/trainer at Webster National Sales Meetings and selected as Director of Sales at Odyssey Veterinary Software (OVS); played a critical role in launching, selling and supporting cutting-edge software to achieve dramatic company growth (155% in 4 months), resulting in an acquisition only 10 months after product launch. Recognized as instrumental in combining and integrating an online recordkeeping program, ePetRecords, with the resources of DIA to create a new brand and product suite, “ePetHealth.”  Spearheaded entire development of a 3rd-year student program at 10 of the leading veterinary colleges in the US in conjunction with the VP of Business Development to introduce future veterinarians to the DIA product suite.  Conducted concise, captivating sales presentations for national key accounts and was an active participant on ride-along with territory managers to generate software sales, train current users and assist with practice development. Delivered comprehensive support in the smooth acquisition and transition process of OVS in 2008.

Managed all aspects of teaching classes with up to 400 students annually from low socio-economic conditions at this metro public school.  As Head Cheer Coach, designed and launched a successful National Championship-winning cheer program in only 2 years, consisting of students with limited economic resources and at-risk backgrounds.