M&A, strategic investments, business development in PC, console, mobile games, and emerging game tech for about 14 years.Built a wide-ranging network of solid gaming relationships with local developers for the domestic Chinese market.Setting goals and developing plans for business and revenue growth.Researching, planning, and implementing new target market initiativesDesign and execute strategic initiatives for the company’s expansion and diversification into F2P (PC, Console)
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投资总监ScopelyShanghai, China -
Director, Corporate DevelopmentScopely Jan 2022 - PresentShanghaiAsian market: M&A, strategic investments, and business development in PC, console, mobile games, and emerging game tech.Design and execute strategic initiatives for the company’s expansion and diversification into F2P (PC, Console) -
Senior Business Development ManagerMoonton May 2020 - Dec 2021• Introduce the casual and RPG game to our new publishing team.• Participate in the analysis and refinement of online game industry reports in Southeast Asia, Hong Kong, Taiwan and mainland China, focusing on market changes and discovering new mobile game trends.• Resource the mobile game data with APAC market and make reports of the mobile game trends.• Responsible for SNK ”KOF”crossover with 《Mobile Legends》as the PM role, and sort out the company's supervision process and specifications。 -
Co-FounderBearead May 2017 - Dec 2019Shanghai•. Appointed as the Partner, with the deep thinking IP Licensing , Make multiple attempts in commercial cooperation with our original short novel. We licensed 4 novels adapt into AVG game ,6 novels adapt into the short video with the achievement of most popular publishing novel platform.•. Helped the company to become the biggest content supplier of "Youth Campus" in China in 2018, successfully authorized novels to publish in Canada, Hong Kong, Macao, Taiwan and other regions, and put some cartoons online in Thailand.•. Launch the fan faction campaign with Netease (e.g. The Indentity)•. Effectively responsible for the team management and cost control, helped the Bearead to break even with the Revenue of 10 million RMB in 2018.
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Co-FounderIn次元 Mar 2016 - May 2017Shanghai City, China•. Build up the first Z-Generation marketing team in Shanghai, serving the brand campaign of Z-Generation games such as Netease, Tencent, and Mihayo, and participating in marketing campaigns such as Onmyoji, breaking the campus, etc.• Try to cooperate with many MCN company to maintain businesses of Bilibili.• Established the planner and media team with 20 members.• Expanded the cross-industry cooperation between KFC , Wahaha and other brandings.
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Business DirectorShanghai Heitao Technology Company Mar 2014 - Mar 2016Shanghai City, China• Organize the BD team(8 members) for publish the RPG game with various domestic Android Platform, with sourcing the platform data with internal team.•. Responsible for IP adaptation cooperations, seek innovative strategic opportunities, e Successfully publish 5 mobile games with highest revenue of 30 millions RMB per month.•.Introduce more than 10 developers (overseas and domestic) for publishing team.• Expand and try new channels of cross-industry cooperation (China merchants bank Bytedance , etc.). • Effectively cooperate with the Taiwan branches to build the local publishing team to get the revenue of 3,000,000 RMB within one year.
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Senior Business ManagerTapjoy Sep 2012 - Mar 2014Shanghai City, China• Maintained over 25 domestic clients, including Kongzhong, I free Studio, Animoca, IGG etc. constantly accomplish monthly sales target over 100K USD.• Assisted clients for their total planning of overseas marketing plan in global scale, integrated local online and offline channels, successfully help them to get their campaign with high ROI. Help potential small and medium-sized developers to increase advertising revenue.• Expand the cooperation with potential domestic partners, regularly hold industry salons in Shanghai, and ensure timely communication with developers.• Actively communicated with the product department of the headquarters of the US about products localization.• Periodically summarize overseas promotion project to gain knowledge on overseas user behaviors and promotion techniques that are used by local publishers. -
Account ManagerThe Nine City Sep 2011 - Sep 2012Shanghai City, China• Continuously sourcing potential business opportunities with developers• Constantly assist with partner with their campaign.
Frequently Asked Questions about Summer Cheng
What company does Summer Cheng work for?
Summer Cheng works for Scopely
What is Summer Cheng's role at the current company?
Summer Cheng's current role is 投资总监.
Who are Summer Cheng's colleagues?
Summer Cheng's colleagues are Álvaro Lucas, Alex Calvo Menchón, Ines Valls Pepio, Patrick Driggett, Pablo Belmonte, Audrey Fabian, Jessica Martinez Cuenca.
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