Bisou! Bisou! Wines is America's only women-led, zero-additive natural wine portfolio. As an importer and distributor, they bring wines from France to California, supplying the state's most reputable bars, bottle shops, and restaurants.• Directed financial planning and sales strategies, resulting in a 48% YoY increase, driving business growth and profitability• Devised and executed a go-to-market plan, leveraging pop-ups, activations, tradeshows, and brand collaborations to secure 75 accounts pre-launch• Optimized procurement processes to increase operational efficiency by 20% and reduce costs by 15% in the first year• Managed sales representatives, ensuring performance through targeted training, performance reviews, and goal setting, which resulted in a 20% sales increase within six months• Enhanced supply chain efficiency by negotiating with last-mile trucking, ocean freight forwarders, and warehouse, resulting in a 5% improvement in on-time deliveries

Wasteland is a premier luxury resale retailer based in California and has been a beacon of style and sustainability for over 30 years. With five iconic locations across Los Angeles and the Bay Area, it has cemented its reputation as a must-visit destination, drawing fashion enthusiasts from all corners of the globe.• Directed annual forecasts and budgets, resulting in annual sales of over 30M, ensuring financial health and profitability of all area stores• Oversaw e-commerce, district, and store managers in setting and attaining KPI objectives, fostering a performance-driven culture with cost consciousness and accountability• Led meetings with the corporate team, store teams, and e-commerce teams to ensure all objectives were aligned and maintained agility in case a pivot was needed• Scaled SOPs across multiple locations and new store openings.• Collaborated with HR to recruit, hire, onboard, resolve escalations, review high-performing employees, and maintain employee retention, achieving a 15% increase in retention rates over two years• Oversaw the visual merchandising team, offering regular feedback to ensure proper assortment, depth, and breadth, enhancing profitability and sales across all locations through impactful visuals• Developed and executed a comprehensive strategy for new store openings, ensuring readiness across all aspects, including location scouting, buildout, staffing, merchandise, visual displays, and IT infrastructure• Implemented a logistical strategy that boosted Saturday sales at the flagship store by 67% within six weeks

Bulls of Summer was an exclusive online luxury menswear brand that catered to high-profile clients, including Big Sean, Travis Scott, Chris Brown, and several international soccer stars. Renowned for its trendsetting influence and sizable following, the brand, unfortunately, closed its doors during thepandemic.• Implemented e-commerce and digital marketing initiatives, including UX & UI improvements, email and SMS marketing, and paid media, resulting in a 20% increase in online sales within the first year• Recruited and onboarded a diverse range of professionals, including engineers, marketers, branding specialists, and merchandisers, while also engaging consultants as needed to meet business requirements• Utilized advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven decisions that enhanced the customer journey and increased conversion rates by 10%• Established relationships with key industry partners, such as payment gateways, logistics providers, and third-party vendors• Collaborated with cross-functional teams to identify and implement process improvements that enhanced e-commerce operations' overall efficiency and effectiveness, resulting in a 15% reduction in order processing time