Directs the deployment of sophisticated multi-channel marketing and communications initiatives, streamlining campaign analysis and refinement. My role encompasses converting business goals into strategic marketing actions and supervising the creation of brand-aligned content for digital channels and websites. I cultivate strategic media partnerships, manage event logistics, and lead brand messaging efforts. Additionally, I conduct thorough audits to enhance communications strategies and oversee the development of creative assets, including video content.

I've fulfilled multiple marketing and creative positions at Concord Church, including Social Media Manager and Website Designer. From 2016 to 2021, I spearheaded the marketing, branding, design, communications and Cvent platform management for the Annual E.K. Bailey Preaching Conference.

As a member of the Client Product Group (CPG) leadership team, I developed and executed a comprehensive communication strategy for the CPG President, enhancing engagement across 3,500 global team members to achieve alignment and adoption of the annual strategy cascade. My role involved translating business strategies into effective 360-degree communications plans and presentations, internally promoting product launches, drafting keynotes, scripts and talk tracks, managing organization-wide correspondence, and leading both internal and external initiatives including town halls, all-hands, ERG talks and executive/partner panels. I also collaborated on organizational updates, moderated events, and contributed to major cross-functional projects, leveraging SharePoint, Poppulo, social media and other platforms to maximize reach and impact.

Engineered user-focused e-commerce platforms, leveraging customer interaction data to refine the user experience. My work involved crafting wireframes, mockups, and detailed documentation to delineate interface components, user interactions, and design aesthetics.

As the VP and Director of the Wade Smith Foundation, I directed development and oversaw marketing strategies as the Chief Marketing Officer and Brand Manager. I specialized in strategic sponsorship acquisition and retention, formulated giving campaigns, and conducted growth forecasting and planning. My role encompassed the design and execution of marketing strategies for the Foundation’s programs, events, and internal communications. I managed graphic and web design, social media, mobile marketing, and corporate communication. Additionally, I led public relations and provided consulting services.

Supported the Vice President of Marketing with a major rebranding initiative and routine marketing deliverables, served as Assistant Director for the annual conference, and crafted presentations and visual materials for leadership meetings. Additionally, I designed web landing pages for various internal marketing projects.

Crafted polished communications for executive leadership, ranging from RFP responses and proposals to PowerPoint presentations for key meetings and events. I also generated internal business memoranda, emails, and materials in collaboration with top executives. My responsibilities included approving final versions of outgoing proposals and documents, ensuring they met strict branding standards.