As the Marketing Manager at Orthopedic Associates, my role encompasses a range of daily and long-term strategic planning responsibilities aimed at fostering brand development and increasing awareness. Central to my role is helping to showcase our company culture and the promotion of our surgeons' and staff's expertise within the healthcare industry. By implementing targeted marketing initiatives, I actively contribute to positioning our organization as a trusted authority in orthopedic care, thereby ensuring sustained growth and prominence in the market.A short summary of my current duties are listed below: -Formulating and executing comprehensive branding, marketing, and communication strategies for both immediate and long-term objectives.-Establishing and maintaining effective liaison with external agencies to facilitate seamless communication and coordination of promotional campaigns.-Directing and supervising advertising and promotional initiatives across various mediums, such as large outdoor media, print advertising, digital media, and direct mail.-Assuming responsibility for the design, development, and management of advertising materials, as well as collateral materials, to ensure their quality and effectiveness.